SME Advantages
Theory that SMEs can use to compete by becoming the lowest-cost producer.
Cost Leadership
If a small firm does successfully build a digital service in the metaverse, how can Meta respond to eliminate their cost advantage.
Imitate and make it available to millions of users at a lower cost, or increase the cost for the small firm to use
The key cost SMEs avoid by using existing big tech platforms instead of building their own.
R&D Costs
What allows big tech firms like Meta and Amazon to reduce costs more efficiently than smaller firms due to their infrastructure, data, and resources.
Economies of Scale
The name of the advantage gained by letting first-movers validate demand before entering.
Second Mover Advantage
The first alternative solution recommends SMEs target this type of market where big tech is less likely to compete directly.
Operate in a niche market