Ad Basics
This text appears below the Facebook page icon to indicate a post is an advertisement.
What is "Sponsored"?
Facebook allows you to target users based on demographics, interests, and this other category of criteria.
What are behaviors?
In 2024, this ad format remains highly effective for introducing products and establishing brand identity.
What are video ads?
This campaign objective is best for driving traffic to your website or landing page.
What is Traffic?
This metric shows how many people clicked on your ad over the number of impressions.
What is Click-Through Rate (CTR)?
The three main components of a Facebook ad are the headline, ad copy, and this visual element.
What is an image or video or content?
This type of audience lets you target users similar to your existing customers.
What are Lookalike Audiences?
Visual Touch Ups, Relevant Comments and Music are examples of these; at the ad level.
What are creative enhancements?
The objective focuses on driving users to download a mobile application.
What is app-install?
This metric shows the cost for each click on your ad.
What is Cost Per Click (CPC)?
This metric measures how many times your ad was shown to users.
Answer: What are impressions?
This type of audience option allows you to reach people who have previously interacted with your business.
What are Custom Audiences?
This ad format allows you to showcase multiple products in a single ad.
What are Carousel ads?
This objective is best for maximizing user impressions.
What is Reach or Brand Awareness?
This tool allows you to track user actions on your website after clicking on a Facebook ad.
What is the Facebook Pixel?
This feature allows advertisers to test multiple versions of an ad to see which performs best.
What is A/B testing or split testing?
This targeting feature allows you to increase the range of your audience to users outside of the parameters who are likely to convert.
What is Advantage Detailed Targeting or Detailed Targeting Expansion?
This immersive ad format takes up the full screen and mimics a storefront on mobile devices.
What are Instant Experience ads / collection ads?
This objective is ideal for collecting lead information directly through Facebook.
What is Lead Generation?
In Facebook's reporting, this feature allows you to see traffic generated by new or returning users, pending they have been setup.
What is a breakdown?
This term refers to the percentage of people who see your ad and take the desired action.
What is conversion rate?
This middle of funnel strategy allows you to show ads to people who have visited specific pages on your website.
What is retargeting or remarketing?
This feature is enabled on video ads when the video is under 15 seconds long.
What is autoplay?
This campaign type is becoming increasingly sophisticated for e-commerce advertisers on Facebook.
What are Advantage Plus shopping campaigns?
Having this above $1 signals profitability.
What is Return on Ad Spend (ROAS)?