Business Model
This is the main way Uber makes money
What is taking a percentage of each ride or delivery transaction?
Uber disrupted this traditional industry.
What is the taxi/transportation industry?
Uber has faced criticism over this issue involving how its workers are classified.
What is driver treatment / independent contractor status?
This co-founder of Uber was known for his aggressive leadership style and later resigned as CEO after multiple company scandals.
Who is Travis Kalanick?
An investor in Uber might like its strength in this area.
What is real-world utility / transportation demand / delivery services?
This is the main way TikTok makes money
What is advertising or TikTok Shop?
It fundamentally changes how an entire industry works
What is disruptive innovation?
TikTok has faced criticism over this issue involving user information.
What is data privacy?
Both companies rely heavily on this technology to match users with relevant services or content.
What are algorithms / data-driven technology?
Uber leveraged its logistics network and driver base to expand into this delivery service that now generates billions in annual revenue.
What is Uber Eats ?
Uber used this technology to navigate around government regulations
What is Greyball?
This company disrupted the bakery business model
What is Crumbl?
Governments have sometimes challenged Uber because of this issue.
What is regulation / transportation laws?
This company is the parent company of TikTok, and built it around powerful recommendation algorithms.
What is ByteDance?
When a company grows rapidly but still loses money while expanding, investors often describe this as a strategy of prioritizing this over short-term profit.
What is growth?
TikTok’s success is heavily driven by this system, which recommends videos users are likely to watch.
What is the algorithm / recommendation algorithm?
This company disrupted the auto industry by making high-performance electric cars popular and desirable.
What is Tesla?
Governments have raised concerns about TikTok partly because of this issue.
What is national security / foreign ownership concerns?
About 200–202 million monthly active users worldwide
What is Uber's user numbers?
Uber’s expansion into Uber Eats and delivery services shows a strategy investors like because it reduces reliance on one product.
What is business diversification?
This business concept occurs when existing users help bring in new users, causing a product or platform to grow rapidly without traditional advertising.
What is viral growth?
This company disrupted the music industry by giving users access to millions of songs through a freemium service.
What is Spotify?
This broad business issue applies to both Uber and TikTok: balancing rapid growth with public trust, regulation, and this.
What is responsibility/accountability or ethics?
Roughly 1.5–2 billion monthly active users worldwide
What are TikToks user numbers?
TikTok’s ability to keep users watching videos for long periods increases this key metric advertisers care about.
What is user engagement?