Just Ideas
Newsflash
Joint PwC/Adobe alliance newsletters (bi-monthly or quarterly) for PwC and Adobe audiences
Meet the Experts
Video series - interviews with MTX partners/directors/SMEs around each of the 6 MTX pillars and how Adobe relates to each
All about the “expert’s insights” in bite size videos.
Drive PwC and Adobe audience awareness
the Voice
8-10 min video featuring global PwC partners/directors talking about client challenges on CX, MTX topics, how PwC is addressing them and how Adobe helps for external marketing
US, India, Belgium, Australia, Germany
Use BSS budget $25K
Get swaggy
Get more PwC/Adobe Swag send out to new PwC and Adobe people
North Face jackets - 20 pieces @ $61 ea.
Yeti tumblers $20 @ $40 ea.
Use Ops Budget ~$2,500
What is Trust?
Trust-based marketing transformation thought leadership series:
Whitepaper
Videos by sectors
Demand Gen Webinar in April
It’s the economy, stupid!
Drive the theme of the Experience Economy.
Whitepaper
Talking head videos (Phil, Samrat, Adobe) - why experience matters
Webinar on How to compete for consumer’s time with engaging experience
Get some help
Get a SA on TOD to help us with customer references, build an internal alliance website with good CX
Roundtable
Virtual CMO roundtable by topics or by sector. Invite other MTX partners and Adobe to participate and invite clients
Frequent Flyers
Gamification for PwC staff to earn points for
(1) passing Adobe certifications to earn points,
(2) assisting in client proposals
(3) supporting Adobe Alliance ops
What so SPECIAL?
Need 4 Adobe product specializations for Platinum
US: AEP, AEM, Marketo? Or Workfront?
India: Commerce
Let's get PERSONAL
Local Meet-ups / Roundtable in selected cities
Pick a topic
Identify local partners/directors
Identify Adobe reps and invite clients
What’s App?
Build a Process Intelligence app (digital product) on top of Workfront with SKU#, unit price that both PwC and Adobe can sell
True differentiation. Unique PwC IP.
Need some $$ to build the app and need to go thru the Digital product approval process