Glossary
Someone who identifies an opportunity by creating a solution to a problem, starts a business, assumes the personal and financial risk (and rewards) of the venture, and strives for constant improvement in an effort to grow the business and improve society.
Entrepreneur
What businesses don’t use or involve marketing?
None that we know of!
is involved in creating strategies and establishing goals, objectives, processes and procedures in order to reach and attract the target customer to a business.
Market Planning
Channel Management jobs are all about identifying, evaluating, negotiating, and selecting the most favorable channels of distribution, in order to get products from the producer to the end user. WHAT ARE SOME JOBS IN THIS?
brand managers, product buyers, and distribution personnel.
Promotion careers include any individuals who help businesses “________”.
get the word out
An organization that provides a social service, benefit or cause, that isn’t chartered to earn a profit, and that receives tax-exempt status from the IRS.
Nonprofit Organization
Where is marketing?
everywhere and in every industry
is the kind of job that falls in the marketing-information management function.
Marketing Research Analyst
What category does a marketing research analyst fall under?
Marketing-Information Management
a form of selling, where one sells products and services to consumers from a specific location.
“Retailing”
A business that needs to generate a profit margin in order to sustain its business operations, fund its growth, and ultimately fulfill its mission and vision.
For-profit Business:
Whether a business is a for-profit or a nonprofit organization, ______ is
what enables a brand, company, or organization to ______ and ______.
marketing
grow and flourish
include the people who directly communicate with customers, listening to their needs and wants, giving them the information they need to make informed buying decisions, and persuading them on the merits of the product or service a business provides.
Sales Careers
those who focus on creating specific products that meet customers’ needs and wants.
Product/service management professionals
These careers include researching, planning, designing, brand experience experts, UI/UX experts, and development.--- What is the category for these jobs?
Product/Service Management
A type of marketing that focuses on the marketing and promotion of sports teams, events, individuals, and equipment, along with any products and services affiliated with these.
Sports Marketing
______ to help them conduct market research, analyze data, create a marketing strategy and plan, manage communication strategy and press relations, develop slogans and taglines that highlight their view and policies on issues.
campaign managers,
those who give individualized attention to customers throughout their lifespan as customers, in order to ensure customer satisfaction, encourage repeat business, and resolve any customer problems or issues.
Customer Service Representatives,
includes people who are responsible for studying and analyzing customers and target markets, and analyzing data and trends, so companies can make timely and informed decisions.
Marketing Research Analyst
what kind of jobs are promotional?
advertising agents, ad buyers, ad sellers, writers, graphic designers, social media experts and influencers, brand managers, videographers, and PR professionals.
Any “store” that sells goods or services to consumers who are the ultimate customers or end users.
Retail Industry
Types of industries that offer careers in marketing?
The pricing function requires someone with good ________.They survey the market for competitor pricing, understand the product's cost structure, and sets the price for the product.
analytical skills
is part of the promotional mix, and has many careers available that deal with how information about a person or company is shared with the public.
Public Relations or “PR”,
1. They tend to provide services // Use marketing to improve lives and outcomes
2. Use marketing to understand target markets // Backpack, shoes, clothes, a smartphone, phone apps, a basketball, books, hamburgers, etc.
1. non- profit organization
2. for - profit business