People First!
Brand DDSI
Content
Goals
How to
100

Managing or coaching? This is how we get the best out of our team.

Performance Coaching

100
How we will ensure this brand sticks internally and externally and helps us grow.  It will require the ____________ of every single team member, every single day, in every interaction.

Commitment.  Commitment, clarity and presence were our early brand opportunities for growth.

100

We need each of you on the DH and content team to commit to doing this once per week and noting 3 pluses and 3 deltas each week.

Watching a newscast from start to finish from a viewer perspective, not a producer.

100

This is our short, powerful headline to our strat plan for 2021 that defines what we need to achieve now.

"4th No More"

100

In order for me to get the job done this year, I personally need coaching/help with.....

Your answers go here! Strat planning? Critical conversations? Tips for recognizing employees? Diversity recruiting tips?

200

This is the planning we need to do now to ensure our stars are ready for their next role.

What is succession planning or employee development?

200

Trust, Distinctiveness, and Connection

The three biggest opportunities for 10 Tampa Bay to move the brand forward in 2021 and 2022.

200

We need a consistent  ____ or better in mornings, a ____ or better at 6p and a _____ or better at 11p to move us out of a 4th place race. 

.5 or better

.7 or better

.7 or better

200

How do you define 4th No More?


Top third in TEGNA in ratings growth, digital metrics, revenue, and full staff survey results.

200

If we can just  ________ and ________, we can move the needle for 10 Tampa Bay.

Your answers go here!

300

Smart ________ is the key to ensuring we have diversity in thought, talent, content, and leadership.

Recruiting diverse and smart talent

300

Our audience wants and expects ____ with our team and ____________ between our journalists and our community?

Trust and Connections.  

300

For the first time in years, _________ popped up as a plus in mornings and late news as a reason to watch.

WEATHER!!!  

300

Full Staff Survey - these are 2 things that stuck out that we need to continue working on.

-Diversity improvement, attract/retain top talent, ethics and accountability, fostering innovation, open/honest comm., handle issues appropriately and quickly

300

Now that Super Bowl is behind us, we can build on the momentum by ________________.

Your answers go here!

400

2 reasons why we lose talented people and experience high turnover.

-Poor employee experience, direct relationship with supervisor, lack of appreciation, not an encouraging environment, not helping (or hindering) our employee's growth, not listening and responding

400

According to audience feedback, the overall ____ and ________ of the newscast is unique and different compared to the other local TV news.

LOOK and PRODUCTION

400

According to audience feedback, the _________ used in the stories both on-air and online helped me better understand all of the details.

Graphics

400

I know what my direct reports want to accomplish in their careers in the next 2-3 years.

Give yourself a grade on this one as a group.

400

One critical area where growth is needed to exceed our enterprise and Premion revenue targets.

What is number of active accounts?

500

A critical skill in your leadership role to ensure you and your teams succeed. It can always be challenging but even more critical in WFH.

What is stellar communication? A reminder to initiate it yourself instead of waiting for others to get the ball rolling.  If you see a gap - address it. Don't assume I see it.

500

2 ways we can improve and live the DDSI brand daily.

-Your responses go here!  

500

The three content filters on all platforms? 

Relevant, emotional, smart

500

What are two of the largest benefits to Great Day Live on 10 Tampa Bay?

-incredible connections to our advertisers, longer-form storytelling, can help us exceed our many revenue targets including enterprise and total # of active accounts, unique fresh content daily, hyperlocal focus

500

Uh-oh, running out of breath, but I, oh, I, I got ______.  

Stamina