Collab Culture
Makers of The Sphere (Sphere Entertainment) formally introduced "THIS iconic emoji character that has appeared on the Exosphere and charmed fans around the world since its first appearance in 2023
Who is Orbi?
This brand - not really known for their fashion sense - just defied gravity and dropped a retro-merch collection that's HOT!
What is Chili's? For their 50th merch.
This is the author of the NYT best selling book, Never Lose a Customer Again
Joey Coleman
Joey uses this as an example of something we've all gotten in the last 6 months, and likely have kept as well.
A handwritten thank you card.
This happens and this is the goal of the Activate phase
What happens: The customer experiences your product/service for the first time.
Goal: Create a “wow” moment with an exceptional delivery, unboxing, or onboarding experience.
This magazine highlighted Severance merch
This grocery store launched their spring collection featuring items under $15.00.
What is Aldi?
What is the primary focus of Joey Coleman's book "Never Lose a Customer Again"?
What is creating remarkable customer experiences to foster loyalty?
According to Joey Coleman, how many phases are there in the customer journey that businesses should focus on to improve retention?
What are 8 and they are Assess, Admit, Affirm, Activate, Acclimate, Accomplish, Adopter, Advocate?
This happens and this is the goal of the Acclimate phase
What happens: The customer learns how to use your product or navigate your service.
Goal: Educate them with clear instructions, proactive support, and a guided journey.
This is the first fashion [brand] made from the wool of gay sheep to support LGBTQIA+ projects across the globe.
What is Rainbow Wool?
Famed artist Takashi Murakami has 2.7M followers on IG and is known as the godfather of the “superflat art” movement. Murakami just dropped an MLB merch collab with these two teams
What are the LA Dodgers and the Chicago Cubs?
The research shows this percentage of new clients will stop doing business with you before the 100 day anniversary of you working together.
What is Between 20 -70%?
This happens and this is the goal of the Assess phase
What happens: The customer considers whether your product/service meets their needs.
Goal: Make the buying experience positive and aligned with expectations. Build trust early.
This happens and is the goal of the Accomplish phase.
What happens: The customer starts achieving their desired outcome.
Goal: Celebrate their success and highlight progress. Make them feel the product works for them.
This company dropped a merch collection with the tagline, What better way to support the software you’ve NEVER paid for than by buying a _____ bag? Do it! We dare y'all! " The collection featured a custom archive messenger bag and varsity jacket.
What is WinRAR?
This tennis star dropped merch great looking merch featuring bright orange shirts, and camo hats with the tagline "Play Tennis, Cash Checks, Repeat" and "Busy Watching Women's Tennis"
Who is Danielle Collins?
If on day 101, your client is happy with you, they are likely to work with you on average for this long.
What is 5 years?
This happens and this is the goal of the Admit phase
What happens: The customer admits to themselves that buying from you was the right choice.
Goal: Validate their decision with reassurance, testimonials, and confidence-boosting content.
This happens is the goal of the Adopt phase.
What happens: The customer integrates your product or service into their regular routine.
Goal: Make it easy to stick around with seamless processes and helpful touchpoints.
Best merch wins an ORTBO, which stands for this.
What is Outdoor Retreat Team Building Occurrence.
This Finnish fashion brand convinced McDonalds to create a upcycled merch collection featuring all kinds of old McDonald's workwear
What is Vain?
Joey Coleman uses this analogy of what the client experience is typically like.
What is dating/marriage?
This happens and this is the goal of the Affirm phase
What happens: Post-purchase doubt (aka buyer’s remorse) can creep in.
Goal: Reaffirm the purchase decision with proactive communication, gratitude, and excitement.
This happens and is the goal of the Advocate phase
What happens: A happy customer becomes a loyal promoter.
Goal: Encourage referrals, reviews, and deeper engagement. Show appreciation and keep the relationship fresh.