Key Ideas
What do customers care more about: mission statements or value?
What is Value
Michael Hanna sold what product cheaper by cutting out the middleman?
What are mattresses?
Grubhub, Doordash, Uber Eats etc. succeed by taking away what hassle?
What is driving?
Name one thing people always want more of no matter how much they already have.
What is time, money, love, etc.?
If an idea isn’t working, what should entrepreneurs do?
What is pivot/change direction?
What does “give them the fish” mean?
What is giving customers results, not theory?
Sarah Young turned her passion for knitting into what type of store?
What is a yarn store?
This company’s AI tools save people time by automating tasks.
What is OpenAI?
Name one thing people always want less of no matter how little they have?
What is stress, debt, hassle, etc.?
Brooke pivoted from portrait photography to what?
What is teaching other photographers trade secrets?
Which drives more sales: features or benefits?
What are benefits?
After a fire, V6 Ranch pivoted into selling what experience?
What is a cowboy guest ranch / cowboy lifestyle experience?
Instagram helps users get more of what?
What is attention, love, and connection?
Marketing should highlight emotional needs instead of what?
What are physical features?
V6 Ranch pivoted from furniture-making to what?
What is a cowboy-style guest ranch experience?
What three things overlap to create convergence?
What are passion, skill, and demand?
Kelly Newsome targeted which audience with her yoga practice?
What are stressed-out executives?
Nike sells the emotional benefit of what, not just shoes?
What is achievement, motivation, and identity?
Businesses succeed by giving people more of what they want or by...?
What is taking away what they don’t want?
Testing variations, surveys, and researching competitors are ways to ensure what?
What is making sure you’re giving people what they want?
What is the most important question every business must answer?
What is "What will this do for the customer?"
Kat Alder transformed her PR background into a business helping which niche?
What are eco-friendly/sustainable businesses?
Spotify succeeded by removing what problem with modern music?
What is pirating/downloading?
According to the chapter, true value comes from what?
What is helping people excel in their own lives?
Why is pivoting a strength, not a weakness, in business?
What is because it shows adaptability to market needs?