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4 Foundations of marketing
7 functions of marketing
Cont. 1 func. what's marketing ?
1.02
1.02 continue
100
interacting with people and organizations
communication skills
100
Ex. surveys to determing preferences of products, develop prototype for testing, implement new process and gather info. anout possible problems
marketing information management
100
communication that is used to inform, persuade, or remind customers about a business producs.
promotion
100
inform consumers about products companies, and/or ideas.
Advertising
100
required to plan, develop, promote, 7 distribution goods/services to consumers.
what does marketing careers include ?
200
study of operating and managing a business and all the skills and concept necessary
Business, management, entreprenewership
200
manage cash needs for a business on a daily basis for future needs.
financing
200
all activities to get product from manufacturer to consumer that are guided by consumers wants and needs
marketing
200
services are acts that satisfy wants and needs
service marketing
200
businesses all over the world
Where can marketing jobs be located at ?
300
stdy of allocating resources to maximize their uses
economics
300
transporting, storing ,and handling goods from the manufacterer to the consumer.
distribution
300
what is swot ?
strengths-weaknesses-opporunities-threats
300
professionals are the "advocates' for a company
Public Relations
300
distributing a product/service.
What was Marketing first only thought of ?
400
ongoing growth within a career path
professional development
400
designing, producing, maintaining, improving, and obtaining products to meet customers wants and needs.
product service management
400
tangible purchases ex. durable vs. non-durable
goods
400
otherwise known as channel management
distribution/warehousing
400
Services are acts that satisfy wants and needs.
What is service marketing ?
500
determining and responding to customers needs and wants through personalized communication.
selling
500
intangible purchases ex. consumer vs. industrial
services
500
retail professionals provide products directly to the ultimate consumer
retailing
500
Proffesionals are te "advocates" for a company.
What is Public relations ?