1.02
Template
A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins
Ruler guides
non-printing lines used to precisely align objects
Letterhead
a printed heading on stationery stating a person's or organization's name and address
Magazine Layout
the arrangement of graphics and copy in a magazine
Dropped cap
an enlarged character at the beginning of a paragraph used to grab the reader’s attention
The Grid System
organizing content on a page, using any combination of margins, guides, rows, and columns
Page size
varies according to publication or digital device
Flyer
a one-page document posted for public viewing; can be used to advertise a one-time event or for informational purposes
Infographic
graphical representation of information or data intended to present complex information quickly and clearly
Pull-quote
a small section of text “pulled out and quoted” in a larger font size; used to draw attention
Margin guides
non-printing lines that indicate the space between the edge of the page and the document contents
Master page
includes items and formats common to every page; used to maintain layout consistency
Brochure
informational pamphlet usually folded into sections
Graphics
used to convey meaning and add appeal
Sidebar
A smaller self-contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text
Column guides
non-printing lines that control the flow of text within columns
Prototype
example of how the final document should appear; often used to show clients in the early stages of design
Newsletter
a bulletin issued periodically to the members of a society, business, or organization; usually outlines news and current events
Bleed
a print effect in which layout, type, or pictures extend beyond the margin to the physical edge of the page
End mark
a symbol, such as a wingding, that indicates the end of an article
Gutter
space between columns
Business Card
a small card printed with one's name, professional occupation, company position, business address, and other contact information
Advertisement
a notice or announcement in a public medium promoting a product, service, or event
Caption
used to identify an illustration or graphic
Nameplate
banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and/or motto