The bulk of the publication
Paragraphs – use paragraph settings to adjust the space between paragraphs
Characters – use fonts, styles, leading, kerning, and tracking to enhance the publication
What is Body
100
tells readers which page to refer to for the continuation of an article
What is Jumpline
200
Design color and etc
What is Graphics
200
Brief descriptive text, usually placed near an image
What is Caption
200
Running text at the top and/or bottom of a document.
Used for identifying information, page numbers, date, section titles
What is Running Headlines/Footers
200
Gives credit to the author or contributor of photo or article
Usually placed just below the headline or photo or at the beginning or end of the article
What is Byline
300
A print effect in which a color
What is Bleed
400
Kicker – words positioned above a headline, usually as a lead in or teaser
Deck – placed between a headline and an article to provide a segue between the headline and the body of the article
What is Kicker & Deck
400
Main Heading – title of the article, usually set in a larger font
Subheadings – subtitles
What is Headings & Subheadings
400
An enlarged character at the beginning of a paragraph
Drops below the line of text
Grabs the reader’s attention
What is Dropped Cap
400
Smaller, self-contained story alongside a larger story
What is Sidebar
500
A symbol used to indicate the end of an article or news item¨