Taglines/Slogans
"The Happiest Place on Earth."
Disneyland
A text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead.
CTA (Call-to-Action)
Who are Celtis' two newest clients?
CalTrain and LACCD.
Santa Cruz METRO
For the second year in a row, this social media platform beat out TikTok as the most widely used platform among the nearly 1,500 teens surveyed for the report.
YouTube Shorts
In the survey, 93% of the teens said they used YouTube, compared to 63% who said they used TikTok, followed by smaller shares for Snapchat (60%), Instagram (59%) and Facebook (33%), respectively.
Source: https://www.cnn.com/2023/12/11/tech/teens-youtube-tiktok-pew-research/index.html
"Live Más"
Taco Bell
A way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. They tie public conversations on Twitter, Facebook, and Instagram together into a single stream, which users can find by searching.
Hashtags
When was Celtis Ventures Inc., first established?
2012
Which client campaign led to 400% increase in youth ridership and won a 2024 APTA Award for "Best Marketing to Increase Ridership - Social Media"
Santa Cruz METRO - Youth Cruz Free
This social media platform offers premium subscriptions on various tiers: Basic, Premium, and Premium+
"Melts in Your Mouth, Not in Your Hands"
M&M
This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts.
A/B Testing
What are the four states Celtis is currently located in?
California, Florida, Colorado, and Arizona.
Who was our first major contract/client?
VCTC (Ventura County Transportation Commission)
This social media platform has announced its annual Super Bowl Tailgate in-app event, which this year will feature singer Gwen Stefani as the star of the TikTok show.
"The Quicker Picker Upper"
Bounty
This marketing concept emphasizes building long-term relationships with customers to foster loyalty and repeat business.
Customer relationship management (CRM)
Shoutouts and client updates
It's time for shoutouts and client updates!
Which campaign won a 2023 American Public Transportation Association (APTA) AdWheel Grand Award for best marketing and communications educational initiative?
Buenas con VCTC.
This platform recently announced that it’ll be removing and/or consolidating some of its detailed ad targeting options, either because they’re not widely used, are too granular, or they relate to topics that “people may perceive as sensitive.”
"Impossible is Nothing"
Adidas
This marketing concept involves creating and maintaining a positive perception of a brand in the minds of consumers.
Brand Equity
Who was the first employee at Celtis (besides Matt)?
Devon!
Which client did we increase awareness and consideration for transit careers?
Omnitrans
Snapchat introduced a unique feature that enables users to interact with augmented reality experiences based on their geographical location. Identify this location-based augmented reality feature.
Snapchat's "Local Lenses," allows users to unlock location-specific AR experiences, such as painting virtual graffiti on famous landmarks in specific cities.