Cluster Strategy
What is the geographical area that forms a parking market?
Cluster
Give 2 examples of other industries that follow an open market model
Airlines, Rideshare, Shared Bike, Electric Scooter
What is our standard processing fee?
3% + $.20
What is the name of the ParkMobile enforcement tool?
nForce
How will users know when their time is expiring?
Custom alerts in the app
How many clusters do we have in North America? (including Canada)
77 (72 US + 5 Canada)
Name 2 components required (or nice to have) to move to an open market model
Required to be truly open market:
Legal Framework: A permit or license model (currently in development) in lieu of traditional procurement models.
Open Competition: No limits on the number of apps that can be used.
Pricing model: Unrestricted end user pricing (we control the transaction fee).
Ideal to have within an open market:
Evergreen contract: No term limit on the contract or an easy process to auto renew.
Merchant of Record: Ideally, we would act as the MoR instead of using a 3rd-party payment processor. Some cities may not allow this but most will.
What type of product do we sell? (Based on Brooke’s session today)
Premium
What are the alphanumeric codes used to grant or unlock access to parking reservations?
Access Codes
Name 4 ways that a user can pay for their parking transaction with ParkMobile
App, Web, Scan QR code, Text to pay
What are the 3 cluster dimensions?
Coverage, Adoption, Monetization
What city adopted an open market model in 2011 and has a 0% cash intake & 98% current digital adoption
Copenhagen, Denmark
What is the discounted OMNIA Partners pricing?
$.40
Name the product that offers a comprehensive overview of a city’s entire parking ecosystem, providing city officials with critical insights into parking behaviors & trends?
Parking Dashboard
Describe how we can ensure adoption of ParkMobile across our user base.
Exposure optimization & marketing efforts
Describe the difference in upstream & downstream synergies as it relates to clusters.
Upstream synergies are the interdependencies between the decision makers of parking policy in a cluster. Downstream synergies are where people in cluster boundaries live, work and socialize.
Name 4 benefits of an open market model for municipalities and consumers
Consumer choice; Boosts digitization, driving operational costs down; Operational dexterity; Risk mitigation; Trx fee variance; Agile procurement; App innovation
Why should ParkMobile be the MOR? Give 3 reasons.
Standard processing fees, easier reconciliation, more cashflow for us, we handle chargebacks, open market conditions, faster set up.
Name 2 different kinds of Flowbird Paystations
Strada Evo2, Strada Evo3, CWT S4, CWT S5, Stelio, MPC/MP 104, S5, S4, S4+
What support do end users have if they are having trouble with the app?
Chat support, customer care
Describe the difference in market & performance data and give 1 example of each.
Market Data:
Definition: Data referring to external or environmental information about conditions, trends, and characteristics of a particular market
Examples: Total Addressable Market (TAM), Competitive landscape (MPP providers, parking inventory (spaces), regulatory context (city ordinances)
Performance Data:
Definition: Data referring to internal metrics and KPIs to show how well our product / solution is operating in a city, cluster or country.
Examples: Monthly Active Users (MAUS), # of Transactions, Transaction Revenue, Take Rate
How would you overcome the objection/hurdle about procurement?
Open Market drastically simplifies the procurement process using a license model that is already in use for other industries.
Name 3 alternative procurement methods to avoid an RFP.
Co-op, Piggyback, Direct
What is the operating temperature range for hardware? (get within 10 degrees on both ends)
-22º F to 140º F
How many users does ParkMobile currently have?
65 million (technically 69 million as of 4/8)