What Is Marketing?
This is only ONE part of marketing, often confused as the whole thing.
What is advertising?
This is a specific group of customers a business wants to reach.
What is a target market?
This “P” refers to what the business sells.
What is product?
Paid media used to call attention to products or ideas.
What is advertising?
Cars and TVs are examples of this type of good.
What are durable goods?
Marketing involves ideation, creation, promotion, and this final step.
What is delivery?
A company’s “game plan” for reaching customers is called this
What is a marketing strategy?
This “P” refers to how much a product costs.
What is price?
This promotion involves face-to-face persuasion.
What is personal selling?
Fast food and shampoo are examples of this type of good.
What are non-durable goods?
Marketing benefits both customers and this larger group.
What is society?
The written document that outlines actions, timelines, and objectives.
What is a marketing plan?
This “P” explains where customers can buy the product.
What is place?
Limited-time discounts designed to boost sales.
What are sales promotions?
Escape rooms and vacations fall into this category.
What are experiences?
These are the eight interrelated areas marketing focuses on.
What are the eight marketing functions?
The marketing mix is also known by this name.
What is the marketing mix?
This “P” is about informing customers a product exists.
What is promotion?
Building relationships between an organization and the public.
What is public relations?
The Red Cross and WWF are examples of this.
What are organizations?
This system describes businesses owned and operated by individuals, not the government.
What is the private enterprise system?
Strategy is the “road map,” while this is the “GPS.”
What is the marketing plan?
If a product has great price and place but no promotion, this problem occurs.
What is lack of awareness / no customers know about it?
Communicating directly with customers without meeting in person.
What is direct marketing?
“Say No to Drugs” is an example of this marketed item.
What are ideas?