Business Start-up Basics
Human Resources & Employment
Finance & Budgeting
Franchises & Case Studies
Market Entry & Growth Stage
100

What stage of the business life cycle involves opening a business for the first time?

What is the start-up stage?

100

What is the first stage of the employment cycle?

What is acquisition?

100

What is the difference between debt and equity finance?

Debt is borrowed money; equity is investment from owners/shareholders.

100

Who owns the brand in a franchise model?

What is the franchisor?

100

In which stage does a business typically try to expand its market share?

What is the growth stage?

200

Name two pathways into business ownership.

What are opening a new business and buying an existing business (or entering a franchise)?

200

What is the purpose of job design in the recruitment process?

To align job roles with business needs and employee satisfaction.

200

What is a short-term source of finance?

What is a bank overdraft or credit card?

200

What is the role of the franchisee?

To operate the business using the franchisor’s systems and brand.

200

What is the purpose of branding in market entry?

To establish a customer base and market presence.

300

What tool is used to analyse sociocultural, technological, economic, environmental, political, legal and ethical factors?

What is the STEEPLE analysis?

300

Name one emerging recruitment technique.

What is using digital platforms (e.g. LinkedIn, online job portals)?

300

What is the purpose of budgeting in a start-up business?

To plan and control finances and support strategic decision-making.

300

What is one legal requirement of starting a franchise?

What is signing a franchise agreement (or compliance with employment law)?

300

What does the “P” in USP stand for in USP analysis?

What is Proposition? (Unique Selling Proposition)

400

What are the POLC responsibilities of a manager?

What are Planning, Organising, Leading, and Controlling?

400

What is the purpose of induction and training for new employees?

To familiarise them with the business and develop required skills.

400

What are two financial objectives of a business?

What are profitability and liquidity?

400

Name one financial cost associated with buying a franchise.

What is an initial franchise fee or ongoing royalty payments?

400

What is an example of a promotional strategy using digital platforms?

What is social media advertising?

500

What does break-even analysis help a business determine?

What is the point at which total revenue equals total costs (no profit, no loss)?

500

How do human resources objectives support business goals?

By ensuring the right people are hired and retained to improve performance and productivity.

500

Why is solvency important for a start-up?

It determines whether the business can meet long-term financial obligations.

500

How can STEEPLE analysis help evaluate a franchise opportunity?

By identifying external factors that could affect success (e.g. legal changes or economic trends).

500

How are SWOT and USP analyses used together during market entry?

To evaluate internal operations and compare competitors’ strengths.