PR Case Studies
This soda company faced criticism for a tone-deaf ad featuring Kendall Jenner.
What is Pepsi?
This type of media coverage is not paid, and often results from good relationships with journalists and reporters.
What is earned media?
This NFL player’s 2023 romance with Taylor Swift turned into a PR goldmine for his team.
Who is Travis Kelce?
The dream role 11/3 speaker Amanda Loveday from NP Strategy thought she wanted to do from a very young age.
What is Next Katie Couric?
This U.S. President made Thanksgiving a national holiday in 1863.
In 1982, this company became a PR textbook example for crisis management after seven people died from product tampering.
What is Tylenol?
This tool is an official statement issued to media to announce newsworthy information.
What is a press release?
This 2024 Oscar slap led to crisis PR statements and public apologies from both involved parties.
What is the Will Smith–Chris Rock incident?
What is Delta Airlines?
This department store’s famous Thanksgiving Day Parade has been a New York City tradition since 1924.
What is Macy's?
This oil company's handling of a 2010 environmental disaster is often cited as an example of how NOT to respond to a crisis.
What is BP?
The words behind the acronym RACE, the 4-step process in PR planning.
What is Research, Action, Communication, Evaluation?
What is Nonprofit PR?
This state raises the most turkeys each year.
What is Minnesota?
This brand’s 2013 “Real Beauty Sketches” campaign went viral for promoting positive body image.
What is Dove?
This is the process of building and maintaining relationships with journalists/reporters.
What is Media Relations?
This company launched a campaign starring Sydney Sweeney in 2025 that sparked major online debate for its use of the phrase “genes/jeans.”
What is American Eagle?
The sports team our first speaker, Bob Hope, did PR for.
What is Atlanta Braves?
This state is home to the oldest Thanksgiving celebration still held annually.
What is Massachusetts?
This popular restaurant company changed their logo recently, just to change it back after customer uproar and dissaproval.
What is Cracker Barrel?
The words behind the acronym PESO, referring to different types of media channels.
What is Paid, Earned, Shared, and Owned?
This film accidentally was given the award for Best Picture at the 2017 Oscars.
What is La La Land?
The company Julie Hutt, our career services manager, worked for out of college.
What is Disney?
This famous green side dish was created by Campbell’s in 1955 as part of a marketing campaign.
What is green bean casserole?