Persuasive appeals
Which persuasive appeal is used when a speaker shows that they are trustworthy, knowledgeable or have personal experience with the issue?
Ethos
“Millions of girls are still denied the chance to learn, dream and build a better future.” Which technique is used?
Emotive language, rule of three
Emma Watson and Malala both speak about social issues connected to fairness and rights. What broad type of issue are they addressing?
Gender equality/ Human rights issues / social justice issues
How does Malala’s personal experience strengthen her speech about girls’ education? Complete the sentence below.
It builds _______ (pathos, ethos or logos) because her experience makes her voice more __________.
It builds ethos because her experience makes her voice more credible, authentic and powerful.
“How can we call our society fair if some children are still denied education?” Which technique is used?
Rhetorical question
Both Emma Watson and Malala want their audiences to think differently and support change. What is their shared purpose?
To persuade the audience to care about an issue and take action for social change.
Which persuasive appeal is Emma Watson using when she uses a logical process and explains that gender equality benefits both men and women?
Logos, because she uses logical reasoning to show why everyone should support gender equality.
“We need education. We need equality. We need change.” Which technique is used?
Repetition / Rule of three
In Churchill’s speech, “we shall fight” is repeated many times. What does this repetition create?
A sense of determination, unity and courage.
Which persuasive appeal is used when a speaker describes suffering, fear or injustice to make the audience feel concern?
Pathos
“Together, we can create a world where every child has the right to learn.” Which technique is used?
Inclusive language
“As a young girl who has experienced this struggle, I know how important education is.” Identify the appeal.
Ethos — personal experience builds credibility.
Why is it effective for a speaker to use ethos, pathos and logos together?
It persuades the audience in three ways: they trust the speaker, feel emotionally connected, and understand the argument logically.
“We are not asking for special treatment; we are asking for equal rights.” Identify the technique.
Antithesis
“Girls are not weak. Girls are brave, powerful and capable.” Identify techniques.
Emotive language, rule of three