The "Cool" Factor
Who co-founded Beats?
Dr. Dre and Jimmy Iovine
streaming
After Steve Jobs' death, what internal challenge did Apple face?
Loss of creative leadership and cultural vision
Apple acquired Beats in what year?
2014
Beats headphones were heavily promoted by what type of people?
Celebrities, musicians, athletes
Apple saved the music industry in 2003 by offering songs for how much?
99 cents
Why were Dr. Dre and Jimmy Iovine valuable beyond the Beats brand?
Their industry connections and influence in music
Besides headphones, what major digital service came with the Beats acquisition?
Beats Music (streaming service)
Beats focused more on style or sound quality?
Style
Apple Music
Name one intangible resource Beats has.
Artist relationship, brand reputation, cultural credibility, etc.
One reason Apple bought Beats was to gain cultural what?
Relevance/coolness
What makes Beats different from Bose or Sony?
Branding, culture, celebrity influence
Name one major streaming competitor
Spotify, Tidal, etc.
Name one tangible resource Beats has.
Apple acquired Beats partly to compete more effectively in which fast-growing industry?
Music Stream Services