Advertising Basics
A short phrase used to make people remember a product (starts with S)
Slogan
A word with # used to group posts on social media
Hashtag
Buying something suddenly without planning
Impulse Buying
A funny picture or video shared online
Meme
Buying products made in fair and responsible ways
Ethical Shopping
When a product appears inside a movie or TV show
Product Placement
The main list of posts you see on a social platform, or news on a news platform
Newsfeed
To spend more money than usual on something special
Splash Out
A short period for ads during a TV program
Commercial Break
Using resources in a way that doesn’t harm the future
Sustainability
A planned group of actions to promote a product
Marketing Campaign
A person who can affect what others buy because of their online popularity
Influencer
Something that shows your social position or wealth
Status Symbol
An online ad that suddenly appears on the screen
Pop-Up Ad
The protections you have when buying products
Consumer Rights
The specific group of people an ad is made for
Target Audience
When a post spreads very quickly online
Go Viral
When products are made to break or stop working quickly
Planned Obsolescence
The hours when most people watch TV
Prime Time
Money you owe because you used a credit card
Credit Card Debt
The act of making someone believe or do something
Persuasion
Someone who posts rude or mean comments to upset people
Troll
Trying to look as rich or stylish as the people around you, idiom/saying
Keep Up With The Joneses
A very loud or aggressive style of advertising
In-Your-Face
Buying or using more things than you really need
Overconsumption