Digital media & Health
What is an example of telehealth/telemedicine?
What is an example of an advergame?
Doritos VR game, immersive game involving Nike shoes, etc.
What is the name of the first general electronic computer?
ENIAC
One example of how AI can benefit mental health support / therapy services
Self-care tools like Woebot, people disclosing more to chatbots, etc.
What is one way AI benefits advertisers/marketers?
AI-powered personalization, AI influencers, etc.
these individuals would use more channels to communicate with each other than with others they are less close to.
What is one way emerging technology enhances education?
what is doxxing?
Unwanted distribution of private or personally identifying information of someone
What does the dialogic approach refer to?
Communication approach that digital PR strategies often take, which emphasizes cocreating and negotiating relationships with the public and stakeholders
According to the social information processing model (SIPM), people's use of available communication channels depends on which two factors?
Objective traits and subjective perceptions
What is an example of impersonal communication?
Any exchange between individuals that facilitate a task or a message but do not allow the participants to form meaningful relationships
Give an example of swatting
Falsely reporting an emergency or crime at a victim's location to enact police/first-responder response
What is crowdturfing?
Briefly summarize the three phases of the World Wide Web.
Web 1.0: static web (broadcast message to wide audience)
Web 2.0: social web (focus on collaboratively generating content, interactivity)
Web 3.0: semantic web (computation & algorithms to cross-apply information across systems)
Media richness theory states that people's media selection is guided by two types of information that needs to be communicated. Identity and explain the two types.
Uncertainty - concrete information (e.g., previous year's sales records)
Equivocality - more complex information needed for clarity, often used to identity one option among several (e.g., things that require longer conversations like how people will react to certain products)
Generally, richer media should be used to facilitate greater reduction of equivocality/achieve more complex tasks....
Give an example of the four types of social support provided online
Informational support: provision of facts and advice
Emotional support: expression of interpersonal caring or emotion
Esteem support: make people feel better about themselves (e.g., promoting people's skills)
Instrumental support: provision of material assistance (e.g., money)
What is an information with low warranting value?
information thought to be easily fabricated and/or not reflective of the offline person
Briefly explain what the three levels of digital divide are.
First level: Gap between those who own and/or have access to a digital device vs. who do not
Second level: Skills & abilities to use the digital tool effectively
Third level: People's actual use of the digital tool to achieve goals
Explain the main components of the transactional model of communication.
Sender encodes message (converts thoughts into message)
Receiver receives the message and decodes it (processing & interprets message)
Receiver provides feedback... and then encodes message and sends it.
Noise: interference of communication.