Interventions
Individuals "plan to take action in the next 6 months" in which stage of the Transtheoretical Model?
Contemplation
In the Extended Parallel Processing Model (EPPM), the author, Kim Witte, describes what happens when audiences are presented with messages that appeal to what emotion?
Fear
Increasing exposure resulting in increased risks refers to what criteria of causality?
biological gradient
The phrase “the greatest good for the greatest number of people” reflects the following approach, which is central to public health and much of public policy in the United States?
utilitarianism
As seen in the video describing the Truth anti-vaping campaign, the developers of the campaign chose to focus on reaching young people through which communication channel?
Text messaging
Which of the following is a word-recognition test of medical words and is one of the oldest and most widely used health literacy assessment tools?
REALM
According to EPPM, what are the two components of threat?
Severity
Susceptibility
The leading cause of death for persons younger than age 45 is _________.
unintentional injuries
What does the O stand for in SWOTE?
opportunities
As seen in the movie "How to Survive a Plague," what was the goal of the organization shown in the film?
Which component of the extended parallel processing model is key for audiences to accept fear-based messages (i.e. danger control processing)?
efficacy
The _____________________ model provides a framework that accounts for all the various factors affecting a health issue, such as public policy, community resources, interpersonal and individual factors.
ecological
What type of forms are notoriously difficult to understand, even by college graduates, and were a subject of a 2014 Institute of Medicine (IOM) workshop?
informed consent
According to the Elaboration Likelihood Model, what is a possible outcome of appealing to the peripheral processing route?
Fading of the message, vulnerable to counter-attacks
survivor bias
_________ interventions attempt to modify conditions for individuals at the narrowest or latest point of entry.
Downstream
The Elaboration Likelihood Model (ELM) explains how people process messages based on
their motivation to think about a message
Which of the following are conducted by researchers in order to consolidate all the information from studies addressing a single clinical or public health question?
systematic review
The American Heart Association (AHA) wants to use a celebrity to promote their new heart health initiative. According to ELM, AHA is appeal to which processing route?
peripheral
a film used to scare people into avoiding marijuana use
What is a weakness of REALM (the brief assessment of literacy?)
only assessed pronunciation
According to the EPPM, what happens if an individual does not experience threat when exposed to a fear-based message?
Nothing (message rejection)
Chad wants to develop a poster to explain college students' relative risk for contracting HPV. How would you advise Chad to represent this data?
pictograph
Macro, Precede Proceed, ACME
According to the book, the video of a father speaking to legislature in order for his daughter (who is trans) to play sports portrays which act of public health communication?
Advocacy