Levi Strauss
When was gold discovered in Caliornia?
In 1848
What did Davis do?
made clothes for workers and miners
What did one of Davis customers complain about?
about his trousers
What were jeans used as for a hundred years?
work clothes
Who was Levi Strauss?
A German immigrant
Why weren't woollen trousers good in CA?
it was too hot
How did he make them stronger?
He used copper rivets on pockets and other places.
How and when did they become popular?
1950s, when film and pop stars started to wear them
How old was he when he arrived to S.F.?
24 years old
What material did he use for his jeans?
Denim
Why did Davis want to protect his idea?
other tailors started to make jeans
Why did teenagers love them?
their parents didn't use to wear them
What was his profession?
a wholesaler
What was it made of?
cotton
Why did he need to do it?
he needed money
What do designers use denim for nowadays?
shorts, jackets, shirts, dresses, hats, suits,
What did he use to sell?
good to small shops
Why was denim like?
strong, comfortable and soft
How did Levy help Davis?
gave him money for a patent
What items of clothing are not usually made of denim?
socks and underwear