Survey Research
The primary method used in survey research to gather information.
What is a questionnaire?
The type of research that enables observation of social life in its natural setting.
What is qualitative field research?
The type of research that studies social behavior without affecting it.
What is unobtrusive research?
The purpose of evaluation research.
What is to assess the impact of social interventions?
The purpose of coding in data analysis.
What is organizing data into categories?
An ethical concern that is crucial in survey research.
What is confidentiality?
The type of interview that is more like a guided conversation.
What are qualitative interviews?
The type of analysis that examines written documents or communication.
What is content analysis?
A type of evaluation study that assesses program effectiveness.
What is cost-benefit analysis?
The term for transforming raw data into a useful form.
What is data processing?
The sampling method often used in survey research.
What is probability sampling?
The term for studying everyday methods people use to understand the social world.
What is ethnomethodology?
A famous study that used existing statistics to analyze suicide.
What is Durkheim's study?
The term for evaluating societal changes using aggregated data.
What is social indicators research?
Software commonly used for quantitative data analysis.
What is SPSS?
The reason why short items are best in questionnaires.
What is for clarity and ease of understanding?
A key strength of qualitative field research.
What is depth of understanding?
The term for studying history and comparing across societies.
What is comparative and historical research?
A study that determines the existence and extent of a problem.
What is a needs assessment study?
The purpose of bivariate analysis.
What is analyzing relationships between two variables?
A way online surveys improve accessibility.
What is by reaching diverse, remote respondents?
The role of "memoing" in field research.
What is documenting thoughts and observations during analysis?
The primary ethical concern in unobtrusive measures.
What is privacy?
The key challenge in evaluation research.
What is applying findings in real-world settings?
The type of analysis that looks for patterns across multiple variables.
What is multivariate analysis?