Messaging
What is mobile messaging marketing?
a permission-based, instant delivery messaging system that connects you with your audience
what is Web Ads/Interstitials?
are full-screen ads that cover the interface of their host app
what is Web Apps/Geo-Location?
Geolocation API allows the user to provide their location to web applications if they so desire.
what is Mobile Video?
Watching video clips and movies on a smartphone or tablet.
what is Mobile Advergaming?
the use of interactive gaming technology to deliver embedded advertising messages to consumers.
Since you can't choose if people read your emails it's best to have your emails contain no more than __________ column(s)?
One
Mobile searches are usually based on; Location, urgent more specific, and less thoroughly researched, or all of them?
All of the above
a QR code is an image that is readable by a mobile device and that translates that code into a link. What does this code look like?
programming language for computers
a photograph
Square black dots on a square white background
Black lines of varying thicknesses on a white background
Black lines of varying thicknesses on a white background
True or False: It'ss possible for a company to trigger the sending of a text message to someone whose mobile device is detected within a certain physical radius.
True
true or false: It is possible for a company to trigger the sending of a text message to someone whose mobile device is detected within a certain physical radius?
False
What a disadvantage for messaging?
Little Room for Errors Up Front
what's the disadvantage of Web Ads/Interstitials?
User Costs
What's the disadvatage of Web Apps/Geo-Location?
Possible Navigation Issues
what is a disadvantage of Mobile Video?
Potential for Bad User Experiences
What is a disadvantage of Mobile Advergaming?
comparatively brings an expensive campaign
What the avantage for messaging?
Faster than phone calls. Better open rates than email.
what's the advantage of Web Ads/Interstitials?
high efficiency
What's the advantage of Web Apps/Geo-Location?
allows their developers to locate devices
what is the advantage of Mobile Video?
helps small businesses test out a video marketing strategy.
What is the advantage of Mobile Advergaming?
Increase brand awareness