AROUND THE OFFICE
GUESS WHO?
MARKETING FIRSTS
LONG AND SHORT
TEAMWORK MAKES THE DREAM WORK
100
This large and iconic Canadian creature is the unofficial greeter of the 20th floor.
Moose
100
inyux ey
Yuxin Ye
100
This personal device was first launched in 1981 by IBM.
Computer
100
KPI
Key Performance Indicator
100
Planning, execution, optimization and reporting of all marketing emails & SMS.
Email & SMS (aka Engagement Marketing)
200
A baseball player, a raccoon and blue jays are some of the neon signs on this favourite floor of many.
6th Floor
200
sjoan irlaravo
Jason Rivarola
200
In 1997, the first of this was sent by computer engineer Ray Tomlinson using @ to see if two computers could exchange messages.
200
CPC
Cost Per Click
200
Analytics to support marketing strategy, delivery and performance reporting.
Analytics
300
Bridging the marketing divide, take the steps between these two floors instead of the elevators.
17th and 18th floors
300
halmice murnaf
Michael Furman
300
On October 27, 1994 Wired magazine's former online offshoot transformed the world of advertising with the first of this.
Display ad/banner ad
300
LTV
Lifetime Value
300
Holistic viewpoint of full funnel marketing coverage and channel planning.
Media Planning
400
Played at the Olympics and often seen in start-up offices, this indoor sport can be found in the kitchen on the 19th floor.
Table Tennis / Ping Pong
400
niehapest prash
Stephanie Sharp
400
The term "Big ____" was first coined in 1989 by author Erik Larson, signaling the advent of modern analytics.
Data
400
CTOR
Click to Open Rate
400
Maximizing our online presence and results through performance media.
Paid Media
500
Across the street and rumoured to be haunted, this Romanesque-style building across the street was once filled with mayors and trials.
Old City Hall
500
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Zarin Sachdeva
500
Stonehenge is thought to be one of the first versions of this tool integral to marketing planning, but was used instead for solar time tracking.
Calendar
500
ROAS
Return on Ad Spend
500
Business owner for martech strategy, requirements, vendors and product mgmt.
Martech