Email Ads
the practice of sending messages to people who agreed to join that mailing list.
What is Opt-in Email Marketing.
This term refers to the number of times a banner ad is displayed or viewed.
What are impressions?
What type of online advertising displays ads based on search queries.
What are search ads.
These annoying windows that appear unexpectedly while browsing the web are commonly known as what?
What are pop-up ads?
This social media platform, known for its short video content, has become a popular place for brands to advertise and engage with younger audiences.
What is TikTok?
How do people sign up for a mailing list to receive emails. (only one)
What is by filling out an online form, subscribing through a website, or providing email through purchase.
This type of banner ad appears when a user first visits a web page, often taking up a large portion of the screen.
What is an interstitial ad?
which search engine is commonly associated with pay-per-click advertising through search ads.
What is Google ads.
Which popular web browser introduced a built-in pop-up blocker to help users avoid these intrusive ads?
What is Mozilla Firefox?
This feature, common across social media platforms like Instagram and Facebook, allows businesses to target ads to users based on their interests and behaviors.
What is targeted advertising?
What are some challenges associated with convincing people to subscribe.
What are concerns about privacy, inbox clutter, and receiving irrelevant emails.
This metric, often represented as a percentage, measures the number of clicks a banner ad receives divided by the number of times the ad is shown.
What is click-through rate (CTR)?
What is the term for the maximum amount an advertiser is willing to pay for a click on their search and called.
What is the bid amount.
In online advertising, what term describes the practice of displaying an ad in a new browser window or tab?
What is “pop-under” advertising?
This type of social media ad involves a paid partnership between a brand and a person with a large following or influence in a specific niche.
What is influencer marketing?
Why is "Confirmed Opt-in" considered an industry best practice in email marketing.
What is because it ensures that subscribers actually have an interest in receiving emails, reducing spam complaints.
This technology allows advertisers to display banner ads to users who have previously visited their website, in an attempt to bring them back.
What is retargeting or remarketing?
through what measures is the quality of an ad scored
what is ad relevance, or click through rate.
Which type of pop-up ad is designed to mimic system alerts or error messages to deceive users?
What are scareware pop-ups?
what is a personal web site where individuals share thoughts, pictures, and comments.
What is a blog
How can marketers create compelling Opt-in forms.
What is offering incentives, proving relevancy, showing privacy.
This term refers to a banner ad that remains in a fixed position on the webpage, even as the user scrolls.
What is a sticky ad or fixed ad?
What is the purpose of ad extensions in search ads. Give an example.
what is providing additional pieces of information.(phone numbers, site links, location details)
What is the name for the technology that allows websites to display pop-up ads based on user behavior and preferences?
What is behavioral targeting or personalized advertising?
This term refers to the percentage of people who see a social media ad and then take the desired action, such as clicking on the ad or making a purchase.
What is conversion rate?