Donor Lifecycle
Newbies to our donor family, we had 3,475 of this type of donors so far in FY24.
What are first-time donors?
Sent to donors who just made their first gift ever to the Foundation, these include a letter signed by Mary Leonard, and brochure explaining the impact of their gift and ways to get involved.
What are Welcome Packets?
This is the Foundation's largest and most robust digital fundraiser of the whole year.
What is GivingTuesday and/or the Year-End Campaign?
What is Raiser's Edge?
Our patients undergo tough treatments and display huge amounts of bravery. Our child life specialists do their best to help our patients and their families become this while under the Hospital's care.
What is "Fearless"?
This percentage measures how many donors from last year renewed their gift this year, reflecting the effectiveness of our engagement and stewardship efforts. Hint: Our Foundation achieved 40%.
What is our donor retention rate?
Mailed twice a year to lists of 30k or more, these types of mailings are sent to very long-lapsed donors and rented prospect lists from other orgs with similar missions.
What are acqusition mailings?
This relatively new-to-the-Foundation strategy involves placing targeted ads or sponsored posts on social media platforms like Facebook, Instagram, or LinkedIn. Our program also includes SEO and Google Ad Grant management.
What is paid media, paid ads, paid social, and/or paid search?
The name of the Foundation's "official" email marketing platform
What is MailChimp?
Something a field officer might say when reviewing a list of donors when they think the constituent would be a good fit for their portfolio.
What is "You Belong With Me"?
With over 500 donors in 2023 calendar year, this giving society recognizes donors who contribute $1,000 or more annually, demonstrating a deep commitment to advancing children's health.
What are the Circles of Leadership or Children's Circle of Care?
While there are a few exceptions, almost all of our direct mail appeals ask donors to make a gift to this core fund designation.
What is the Children's Fund?
Allowing donors to multiply the impact of their gifts, these type of gifts a can result in a 71% increase in response rates. Hint: Auxiliaries have been our most consistent partner in securing them.
Used across the Annual Giving team, this platform powers all of our online giving pages, digital fundraisers, and peer-to-peer campaigns
What is Classy?
This aspect of our email marketing program affects deliverability and where our emails land in donors' inboxes.
What is "Reputation"?
This program is for donors who commit to recurring gifts throughout the year, providing steady and reliable support to advance pediatric care and research.
What is our Monthly Giving Program?
Included on every direct marketing remit device, this alphanumeric code is used to track the source of a donation and is entered by Gift Processing. It helps organizations analyze the effectiveness of different fundraising efforts.
What are appeal codes, appeal descriptions, or appeal IDs?
This next channel we're considering adding to reach donors and supporters boasts an impressive 90% open rate within 3 minutes of being received.
What is SMS and/or Texting?
This content management system is host to our new digital home on LPFCH.org and SummerScamper.org and allows us to use plugins that integrate seamlessly with our email marketing platform.
What is WordPress?
We think our Hospital's generous donors, physicians and care teams members, as well as our staff, have a lot of good this.
What is "Karma"?