Marketing
What is marketing?
getting people interested in and buying a company's products
What is ethics
moral principles that guide a person's or group's behavior
What does SWOT stand for in SWOT analysis?
Strengths, Weaknesses, Opportunities, and Threats
What is a logo
symbols, colors, and fonts to visually represent a company
What is a target market
a specific group of customers that a company aims to serve
What is social responsibility
businesses should not only make a profit but also contribute positively to society
what are SMART goals
goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.
What are the three main goals of visual merchandising
get the customer in, get them to purchase, and reduce theft
Age, income, hobbies, and attitudes are examples of
demographics, lifestyle, and psychology
What is a code of conduct or code of ethics
document outlines an organization’s expectations for employee behavior and ethical decision-making.
What is market segmentation
It is market analysis divides consumers based on geographic, demographic, psychographic, or behavioral traits.
What is visual merchandising
marketing technique involves using store layout, lighting, product displays, and signage to attract customers and influence their buying decisions.
what are the 3 business strategies
The three business strategies are low-cost leader, product differentiation, and this focus niche
What are stakeholders?
individuals or groups who are affected by or can affect an organization's actions.
What is market positioning
This is the strategy of placing a brand in a consumer’s mind to differentiate it from competitors.
What is a 45-degree angle
Its the first placed people look when entering the store
What is the marketing era
The marketing era came after the production and sales eras and emphasized customer satisfaction and coordinated marketing efforts
What are ethical frameworks
Use ethics to solve problems
What are the 4p's of marketing
Product, Price, Place, Promotion
What is print advertising?
It it a type of advertising includes printed materials like flyers and magazine ads