DESIGNED TO SELL
A Specialist receives this to start an artwork project
What is an Artwork Initiation Form (AIF)
The program ALDI uses to review artwork
What is Workfront (WF)
The amount of design agencies we work with
What is 4
The term we use to describe an artwork style that takes over design regardless of the brand
What is an overlay
The party responsible for paying artwork fees
The supplier
What the agency receives to start a project
What is a design brief
Length of time a production-only artwork job takes
What is 6 weeks
The agency that we have the longest standing relationship with
Who is Equator
The endorser statement that will appear on all ALDI brands following the redesign
An ALDI Original
The document that shows a line item list of
What is a rate card
What is 10 weeks
The number of barcodes required on packaging
What is a minimum of 2 barcodes
An agency's final step of an artwork job
Name the closest benchmark relation
What is a sibling
Name the documents you will receive regarding costing during a project
What is the cost estimate and the invoice
The number of concepts an agency creates for an original design
What is 3
The printing process that prints the best quality for a photography image
What is CMYK
What is 12 weeks
Where all of ALDI's brand style guides are housed
What is the Brand Manager
The most expensive packaging format
What is a 6-sided box
The most important question to ask when talking to buying about a new item needing artwork
What is "why are we introducing this item"
Name the 2 teams that may review artwork in Workfront other than buying, agency, B&D or suppliers
Who is Ashbury and H2R
How a supplier knows their ready to go to print
What is the supplier has reviewed and approved their printer proofs and the SPC has scanned barcodes for accuracy
The term for a law that protects the look and feel of a product
Trade Dress
The amount of production rounds included in a standard artwork project