______ refers to the visual and artistic aspect of presenting a product to a target group of customers.
What is Display
100
True or false? A company's profit is equal to its return on investment?
What is False
100
True or False? Malika is lawyer who operates a sole proprietorship law practice. Her net sales are the same as her gross profit.
What is true.
100
What is the one visual merchandising element that influences customers behavior more directly than any other?
What is width of store aisles
100
List three words that attract most readers attention?
What is now, new, free
200
__________ are examples of functional props.
What is mannequins
200
what is bartering?
What is exchange of a product or service for another product or service without the use of money
200
Do employers pay social security or medicare taxes on their employees earnings?
What is yes
200
Having mannequins engaged in season-appropriate activities and using props to make customers feel as if they could join in is using which setting?
What is realistic
200
What is the purpose of an illustration in an ad
What is encourage the customer to make a purchase.
300
A return of ____ % for printed direct mail is usually considered excellent.
What is 10
300
how often does the U.S. census bureau collect data?
What is every 10 years
300
When being interviewed should you wait to sit down until the employer asks you to do so?
What is yes
300
What type of lines should be used to emphasize comfort and freedom of movement in a shoe to the wearer?
What is curved
300
Which department do employees work in when studying demographic data?
What is research service
400
A business can receive a free listing of _____, ____ and ______ in the ____ of a telephone directory.
What is name, address, phone number, white pages
400
True or False? A questionnaire must be written clearly so that all respondents interpret the questions in the same way, thus responding to the questionnaire reliability.
What is True
400
True or False? All fifty states require a work permit.
What is false
400
List a characteristic of advertising
What is always identifies in the Ad who pays for it
400
In Ads, what are lines of force?
What is Illustration sight lines lead the reader to the copy
500
What is the most important part of a print ad
What is headline
500
Successful response rate for mail surveys is only ____%.
What is 10
500
Which employment agency charges a fee for hiring someone through their agency?
What is Private employment agencies
500
What is the most important considerations in direct mail advertising?