deliberate repetition of the first words in successive phrases or clauses
Anaphora
a metaphorical comparison that does NOT use "like" or "as"
metaphor
a rhetorical strategy that compares two things using "like" or "as"
simile
the deliberate use of exaggeration for emphasis
Hyperbole
a rhetorical strategy that places two words with contradictory meanings together
Oxymoron
the repetition of a consonant sound at the beginning of multiple words
Alliteration
relies most on the character and credibility of the speaker
Ethos appeal
a logical fallacy where a conclusion is drawn based on an insufficient sample
Hasty generalization
the rhetorical device of using grammatically parallel structures in a series
Parallelism
a rhetorical device that gives human characteristics to non-human things
Personification
relies most heavily on data, statistics, and logical reasoning
logos appeal
the deliberate omission of conjunctions in a series of related clauses
Asyndeton
a rhetorical device that involves deliberately understating a fact to create emphasis
understatement
in rhetorical analysis primarily refers to an emotional appeal
pathos appeal
the term for a concession made to an opponent to strengthen one's own argument
qualification
a fallacy that involves suggesting that one small step will inevitably lead to a chain of extreme consequences
Silppery slope
establishing the credibility of the speaker
ethos appeal
the deliberate use of language that sounds contradictory but may reveal a deeper truth
Paradox
the fallacy of arguing that something is true because it has not been proven false
Argument from ignorance
A rhetorical strategy that interrupts the narrative to address the audience directly
Apostrophe
attacking the person making an argument instead of the argument itself
Ad hominem fallacy
a logical fallacy that involves appealing to popular opinion as proof of an argument's validity
Bandwagon fallacy
a fallacy that occurs when someone attacks a misrepresented version of an opponent's argument
straw man argument
in rhetorical analysis refers to the right or opportune moment
Kairos
a rhetorical strategy that involves placing two contrasting ideas close together for emphasis
Juxtaposition