Google Ads
FB Ads
M360/SC/MC/Analytics
Situations
MSM Troubleshooting
100
TRUE OR FALSE: Google Ad recommendations in Google Ads is my friend, have my best interest at heart and would never steer me wrong.
FALSE: it can be helpful to find weaknesses or opportunities but work with your lead, ASer to ensure your implementing recommendations would truly be beneficial to your client.
100
Is it possible to see all active FB ads for your competitors? If so where does this live? Not saying it does, could be a trick question ya know?
Meta/FB Library allows you to go to any FB business page and see what ads are running. This is helpful for competitive research, seeing if clients are running their own ads.
100
SCREEN SHARE: Quickly open up MC and show where to find what products need attention.
READY SET GO!
100
Your former client has reached asking for admin access to the old Ads / Analytic accounts so much so they will offer to pay you for the access.....
We cannot transfer ad or analytics accounts to clients ownership as this is built using Madwire's trade secrets and best practices that active marketing clients gain access to.
Michael Koethe analogy
100
How do you find out if Madwire is hosting a site or not?
Mission Control has a tool dedicated to this. "Are We Hosting?" to show if the website is on our servers or not.
200
What are auction insights in Google Ads and why is it important?
Auction insights in Google Ads is a report showing how your ads compare to competitors in the same auctions, It helps you understand your competitive landscape, improve ad performance and pitch opportunity to your clients!
200
Making a significant edit—such as changing the optimization event, creative, or targeting—to a live ad set will trigger this, erasing all social proof and forcing the algorithm to relearn.
What is resetting the Learning Phase?
Be aware of this!
200
SCREEN SHARE TIME! 1 min - Quickly screen share and show the class how to index a page on Search Console
https://search.google.com/search-console/about
Tip: make sure your consistently checking to see if pages are indexed, if not, its on you.
200
Paid ads have launched, MSM checks after a week, your spending but credits are not being pulled from MO/BO. What is your next move?
Ensure Ad Pausing is not connected to your Ad Account. If you do your double check, you would catch this earlier.
200
You have feedback to provide to an internal team and based on the feedback, you submit 1 of the 2 feedback options.
Name both options and when you would use both.
Put in a EE task - when a ball was dropped and internal team needs to rework the project (leadership coaches departments based on these todos)
or
Feedback form - when the MSM has already worked to correct the dropped ball but wants to pass feedback along.
300
How do you get your client to show up as a paid ad on Google Maps?
Location extension in Google Ads. Get access to GMB and connect to Ads account.
300
What is "Special Ad Category" and when would you put your client in this bucket for a campaign?
To run ads about credit, employment, or housing, you must declare this, which limits certain targeting options to prevent discrimination.
300
What is our preferred feed software vendor for automatic pulling product feed from a clients non WS360 site.
ATEN: https://www.atensoftware.com/
Why? Most client friendly, free to set up, only charges client when new feed is fetched. Integrated with most 3rd party sites.
300
Your client has a 3rd party booking software and won't give you logins, what is your best move for tracking?
What is, continue to ask for logins.......but also fire a conversion event on button clicks for example: "book now" button.
REMINDER: set expectations that conversions will be higher on our end because not all people will click and fill out their form.
300
SCREEN SHARE: Client has an ad emergency, needs FB ads built before the weekend. Your lead is AMAZING and can help build and launch. But he/she needs the page ID to your client to work on creative. Find a page ID for one of your clients.
400
What Are The Key Differences Between Google's Performance Max and Demand Gen campaign?
- Performance Max (PMax):
- Designed for broad reach and conversion optimization across all Google channels.
- Uses AI to maximize performance based on existing conversion data.
- Demand Gen:
- Focuses on brand awareness and engagement.
- Targets potential customers not actively searching for your product or service.
400
What are 3 additional ways you can retarget using FB EXCLUDING "all site visitors"?
-- Like or follow the page
-- Engaged with the page or specific posts
-- Watched or engaged with video assets
-- Using a customer list
-- Looked at specific products in your catalog
-- Opened lead form, start filling out FB lead form
400
Screenshare: 1 min - go and find the Social report in M360 that you would export/grab link and send to your client.
Ready. Set. Go!
400
Your client plans to brings on a "marketing specialist" on the next call. What are you doing to game plan for this meeting?
-- Understand what exactly they are looking for and who they are
-- Offer M360 access where data is currently living
-- Develop questions on what goals they are creating, is anything changing?
-- Tone needs to be that we are on the same team working together
-- Have your "whys" ready
400
Leadsie is having issues, how would you go about having the client adding to you their GMB?
Client needs to take our agency ID and add on their GMB account, MSM would then need to in and accept the invite.
500
This attribution model, available in Google Ads, uses machine learning to assign fractional credit to multiple touchpoints in a user’s journey, providing a more accurate view of conversion paths than traditional last-click models.
What is Data-Driven Attribution
Madwire used to use a Last Click model
500
Your Facebook ad campaign boasts strong Reach and high Impressions, yet your Cost Per Click (CPC) is steadily climbing, and engagement with your ad is on the decline. What is happening and how can this be fixed?
What is Ad Fatigue? Your audience is seeing your ad too frequently, take what you have learned from those creatives, build similar creatives. Build on what you have learned!
500
SCREENSHARE - 1 minute to find the number of touch points/days to conversion event from ads in Google Analytics
500
Client was unpaid, WS360 site went down. Client NOW has paid and the website is still down, what do you do?
Boom:
Add custom domain + make primary
500
EMERGENCY! You or your client thinks they have malware on their WP website. What steps do you take to find a solution.
Put in a task for a dev to confirm we found malware. If it is minor, there is a chance they try and clean it up (don't set this expectation)
After confirmed, we have three-3rd party options we can provide to the client to take next steps in cleaning up the website.
https://missioncontrol.madwire.com/content-team/wordpress-malware-resources/