Marketing
What is the name given to making people aware of a product or service?
Promotion
Is a haircut a good or a service?
Service
What do we call a picture or symbol that represents a business?
A logo
Who buys goods and services from a business?
A Customer
What is the main aim of most businesses?
To make a profit
What do we call the group of people a business wants to sell its product to?
Target Market
Is a football a good or a service?
A good
What is the name given to a short, catchy phrase used in advertising?
Slogan
What do we call the people who might buy a product?
Potential Customers
What do we call the money left when sales revenue is greater than costs?
Profit
Name one way a business can advertise its products.
Examples: TV, social media, posters or radio
What do we call something that a business sells to customers?
A product (a good or service)
Why do businesses use social media to advertise?
To reach customers, promote products and increase sales
Why is it important for a business to listen to customer feedback?
To improve products and services and satisfy customers
Name one famous Irish supermarket.
Examples: Dunnes Stores, SuperValu or Tesco Ireland
What is the name given to the amount charged for a product?
Price
Give one example of a service provided by a bank.
Examples: saving money, giving loans or processing payments
What do we call the name, design and image that help customers recognise a business?
brand
What is market research?
Collecting information about customers and the market
Why might a business lower the price of a product?
To attract customers, increase sales or clear stock
A company sells schoolbags designed specifically for teenagers. Who is its target market?
Teenagers or secondary school students
A cinema sells tickets to watch a film. Is this a good or a service?
A service
A new café gives free samples of its cakes to attract customers. What marketing technique is it using?
Sales promotion (free samples)
A sports shop asks 100 students which runners they prefer before ordering stock. What is the shop carrying out?
Market research
Two shops sell the same schoolbag. One offers better quality and excellent customer service. What might make customers choose that shop?
Answer: Its competitive advantage: better quality and customer service