Fashion Brands
Fashion Marketing Basics
History of Fashion
Fabrics/Materias
FASHION INDUSTRY & RETAIL
100

This brand’s logo features two interlocking C’s.

What is Chanel?

100

This is the price you pay to buy something.

What is the cost?

100

This decade is famous for flapper dresses and short bobs.

What are the 1920s?

100

This soft natural fabric comes from sheep.

What is wool?

100

This term describes a physical store you can walk into.

What is a brick-and-mortar store?

200

This sportswear brand is known for its swoosh logo.

What is Nike?

200

This term describes a specific group of customers a brand aims for.

What is a target market?

200

Bell-bottom pants were a major trend in this decade.

What are the 1970s?

200

This durable cotton fabric is used for jeans.

What is denim?

200

This fast-fashion giant is known for its super-quick trend turnover and low prices.

What is SHEIN?

300

This Italian luxury brand is famous for its green-and-red stripe.

What is Gucci?

300

When brands collaborate with influencers to promote products, it’s called this type of marketing.

What is Influencer Marketing?

300

This long garment was commonly worn by Ancient Romans.

What is a Toga?

300

This stretchy material is often used in activewear.

What is spandex (or elastane)?

300

This type of sale lowers prices on older items to clear space for new ones.

What is clearance?

400

Known for its trench coats, this British brand has a check pattern called the “Burberry Check.”

What is Burberry?

400

This is what you call a sign or picture that represents a brand.

What is a logo? 
400

This designer is credited with inventing the “little black dress.”
Who is Coco Chanel?

Who is Coco Chanel?

400

This shiny fabric is made from silkworms.

What is silk?

400

This is the person who decides which clothes a store will buy and sell.

Who is a buyer?

500

This French heritage brand is famous for its orange boxes and Birkin bag.

What is Hermès?

500

This is the “4 Ps” model used in marketing.


What is product, price, place, and promotion?

500

This decade is known for poodle skirts and leather jackets.


What are the 1950s?

500

This lightweight summer fabric is made from flax.

What is linen?

500

This type of store sells clothes that were owned before.

What is a thrift store?