legal method for protecting brands from misuse externally.
What is trademark?
100
brief summary of what a business owner wants a business to be doing
What is mission statement
100
reasons a customer is influenced to purchase good or service
What is buying motives
200
purchases made by consumers based on conscious, logical thinking and decision making.
What is rational buying motive?
200
business buys a product for business use.
What is industrial markets?
200
all the combined impressions and experiences associated with a particular company, good or service.
What is brand/
200
all the opportunities that businesses have to connect with customers and reinforce their brand values
What is touch points
200
third stage of the selling process
What is close
300
an attitude that customer satisfaction always comes first.
What is customer service process?
300
percentage of the total sales revenue acquired by a business within a market.
What is market share?
300
elements that remind customers of brands and their values
What is brand cues
300
summary of what a business owner wants a business to become
What is vision statement
300
business to customer sales, aka retail sells
What is consumer sales
400
a department or a function of an organization that responds to complaints from customers.
What is customer service function?
400
narrowing markets by identifying very specific characteristics into a more specific group of people.
What is niche marketing?
400
how your brand would behave or a detailed personal profile of your business in order to create and maintain an emotional connection with your customers
What is brand personality
400
brand values, beliefs or qualities that a brand stands for is built around
What is core values
400
verbal and/or nonverbal signals that a customer is ready to buy
What is buying signals
500
responding to a consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction
What is selling?
500
dividing the market into groups based on what they are looking for in a product, why they by, special occasions, and loyalty to products.
What is behavioral segmentation?
500
a business' agreement with customers that it will consistently meet their expectations and deliver on its brand characteristics and values
What is brand promise
500
office of federal court responsible for issuing, administering, and enforcing US patents and trademarks
What is US patent and trademark office
500
expected level of sales for a territory or sales person in a given period, a sales quota may include dollar volumes, unit volumes, gross margin, net profit, or activity levels