This strategic initiative which includes TypeBase, an infrastructure to support multiple applications such as iPhones and Kindle.
What is Digital Publishing?
100
This strategic initiative was part of the original Global Expansion initiative and includes appointing new representatives or distributors in Thailand, the Philippines, Mexico and Vietnam in 2012.
What is New Markets Growth International Initiative
100
This strategic initiative will include developing a menu of broad-based offerings by categories such as "new hire", promotion to manager" for CPP managers and employees.
What is the CPP Inc., Be Better Employee Training and Development Program Initiative
200
This strategic initiative includes conducting empirical research on the efficacy of the MBTI(R) instrument in order to support sales, increase use of the instrument and improve our advantage against competitor's validity assertions.
What is the MBTI(R) ROI/Validation Studies?
200
This strategic initiative will provide a single point of access for worldwide customer organizations to order CPP multi-language products online.
What is the Global Delivery Platform?
200
This strategic initiative could contribute to non-organic revenue growth to help us reach our $100M target and expand CPP's brand by the end of 2015.
What is the Acquisitions Initiative?
300
This initiative includes customer focus groups and quantitative surveys to collect feedback in order to help inform product development and positioning.
What is the Voice of the Customer Initiative?
300
This initiative includes launching of all existing translations into new markets, providing professional services internationally, and the developing processes to support multinational corporate customers.
What is the International Capability Initiative?
300
This initiative, once implemented, will provide CPP with an internal process for communicating to our employees accountability and ownership as well as alignment for executing on critical core work and strategic initiatives.
What is the Cascading Goals Initiative?
400
This strategic initiative includes collaboration with firms in the educational services, HRIS, publishing, and general "lifestyle" markets who target to consumers.
What is the B2B2C/Strategic Partnerships Initiative?
400
This initiative includes research with a global sample of participants and the MBTI(R) Step I(TM) and Step II(TM) instruments and, if results are positive, will create a unique offering that our competitors do not have.
What is the MBTI(R) Global Research Initiative?
400
This initiative will facilitate agile and seamless global expansion, as well as increase CPP efficiencies through automation and consolidation of existing processes and tools enterprise-wide.