Packaging is important for the advertising of a product. What is the target market for the following product?
CAPTAIN CRUNCH CEREAL
What are Elementary School Students
100
Guerrilla Marketing is defined as:
What is the use of inexpensive nontraditional promotional methods
100
Free with purchase means....
What is you will pay for them in the cost of the main item
100
PSA (Public Service Announcement) - LOADING WORDS is a tactic used in either a positive or negative way by....
What is using words that are emotionally charged
100
Having the power to change someone’s thinking
What is Persuasive
200
Advertisements for companies can be seen in the malls on....
What are Shopping Bags?
200
GM (Guerrilla Marketing) - The term was coined by Jay Conrad Levinson based on a book that was written in the year...
What is the year 1984
200
trustworthiness
What is Credibility
200
A numerical fact
What is Statistics?
200
A formal or explicit approval by a high profile person
What is an Endorsement
300
The term "COPY" is used to describe information typed into the advertisements. This includes slogans and taglines.
What is TRUE?
300
This is a symbol that reminds you of a company and its personality, also known as a brand.
What is Logo?
300
What is an Advergame?
What is an advertisement that is part of the game
300
A requirement of follow through for the potential consumer
What is a Call to Action
300
Anything that serves as an enticement to the potential consumer/customer
What is a Hook
400
Common sense usually helps you in analyzing
What is future opportunities
400
Guerrilla Marketing is defined as.....
What is the art of using unusual and original ideas to advertise something
400
What does "aducated" mean?
What does it mean to be educated in advertising
400
The basic idea or theme communicated in the PSA
What is a Message
400
A specific group that is persuaded to complete a call to action
What is a Target Audience
500
This term is used when convincing people that everyone else is doing the same thing
What is a BANDWAGON?
500
GM (Guerrilla Marketing) - choose the item that IS NOT a part of GM (Creative, Inexpensive, Boring)
What is Boring?
500
Company logo's are considered ads and can be found on what three items. (pencils, pens, dirt, backpacks, jackets, hats or sea shells, candles, furniture)
What is backpacks, jackets and hats.
500
A company or individual that pays to advertise a product or message
What is a Sponsor
500
Another name or acronym for a PSA (not Public Service Announcement)