Cultural Moments
Tech & Social Media
Memes and Trends
What Facebook was doing
100

This Disney song got stuck in everyone’s head — and in your Facebook feed.

What is Let It Go?

100

Facebook acquired this photo-sharing app in 2012, and by 2014 it was exploding in popularity.

What is Instagram?

100

This dog with broken English became the face of 2014 meme culture.

What is Doge?

100

Facebook made money by showing these to users — sometimes they were even “sponsored.”

What are ads?

200

This selfie from the Oscars broke Twitter records in 2014.

What is Ellen’s Oscar selfie?

200

This platform let users share real-time updates — and Facebook borrowed many of its features.

What is Twitter?

200

This phrase, also a banger by DJ Snake, was heard at every party.

What is Turn Down for What?

200

This feature showed you what your friends were up to — like posts, likes, and photo

What is the News Feed?

300

This beloved actor’s passing sparked a global outpouring on Facebook and Twitter.

Who is Robin Williams?

300

This “ghostly” app let users send disappearing messages — and famously rejected a $3B buyout.

What is Snapchat?

300

This platform featured 6-second videos and created stars like King Bach

What is Vine?

300

This big design change in 2011 turned your profile into a visual timeline of your life.

What is Timeline?

400

This chilly viral challenge helped raise over $100 million for ALS research.

What is the Ice Bucket Challenge?

400

This now-dead news-reading app was Facebook’s attempt to reimagine mobile content.

What is Facebook Paper?

400

On Instagram, people used this popular hashtag to share old photos every Thursday.

What is #TBT or #ThrowbackThursday?

400

In 2012, Facebook went public and raised $16 billion through this big financial event.

What is an IPO?