Show:
Magellan
Email
SEM
Wild Card
Social
O&O
100

Does Magellan include retargeting?

Yes
100
Price of one block on group email blast?
$335
100
What is the minimum spend level for adtax SEM orders?
$750
100
Name two types of display targeting options.
Retargeting

IP Targeting

Behavioral Targeting

Geo Targeting

Category Targeting

Temperature Targeting

RTB

100
Minimum spend on an adtaxi social order?
$1000
100
What is our minimum CPM ROS rate?
$5.00
200

Name three platforms that work with a Magellan campaign.

Display banners

Native
Social
Video

200
Can there be more than one URL link within the email creative?
Yes
200
What is the minimum term for an adtaxi SEM order?
3 Months
200
What is RTB/Programmatic?
Auction-based ad buying on thousands of national website, that are targeted by criteria.
200
The minimum term for adtaxi social orders.
1 month
200
What typically is the 3nd most visited page on our news websites?
Obits
300

What is the retention rate for a Magellan campaign?

a) 70%

b) 80% 

c) 90%

c) 90%

300
What is the first step before you order an email deployment?
Put in a count request.
300
What is call tracking?
A local or 1-800 number that records all calls and directs to their local number. 
300
How many Facebook Fans does the Lowell Sun or the Sentinel & Enterprise have? (Must be within 5000 for Lowell and 2000 for Fitch)
Lowell: 73,000

Fitch: 18,000

300
What is a carousel ad?
An ad that has a series of photos or images.  Each image can have it's own message and link.
300
Name all the ad sizes we use?

728x90 (Leaderboard)
300x250 (rectangle)
300x600 (Large rectangle)
320x50 (Mobile)
300x970 (Drop Down)
160x600 (Wallpaper)

400
What is required to run an effective Magellan campaign?

Signal Tag needs to be added to all pages to be tracked as part of the Magellan campaign.
400
Name 3 metrics are included in the responder email final report?
Delivery Rate

Open Rate
Total Clicks
CTR
Opens by device

400
What is a SEM branding campaign?
When we buy keywords/phrases that include the business's name in them.
400

What is a look-a-like audience and what two look-a-like audiences does Magellan use?

Building a new target audience based your client's current Facebook and website audience.

400
What is the most important thing needed to start an adtaxi social campaign?
Administrative access to the client's Facebook page.
400

Do we have more page views on desktop or mobile?

Desktop
500
Explain what view through is.
A pixel that tracks when a user visits a client's website after seeing a digital but not necessarily ever clicking on the ad.
500
What are the adtaxi automotive email options?
Responder
Polk (CityTwist)

Edge5

500
What is quality score?
The score that is a factor in determining your search result position.
500
Does the wallpaper and drop down positions open when viewing our sites on a mobile device?
No, just on the desktop version.
500
What other social platform can we reach as an addon to the Facebook campaign.
Instagram
500
What is the difference between mobile web platform?
Mobile web is when a user opens a browser on the mobile device vs. opening the app downloaded and installed previously.