Show:
Phase 1- Target Market
Phase 2- Product Strategy
Phase 3-Distribution Strategy
Phase 4-Promotion Strategy
Phase 5-Price Strategy
100
What is Biggby's target gender market?
What is both males and females
100
What is Biggby's branding image look like?
An orange circle with a big "B" in the center
100

Consists of direct channel, retailer channel, wholesaler channel, and agent/broker channel.

Main Marketing Channel Types
100
What are 3 of the top 5 social medias used by most marketing teams?
Facebook, Instagram, Facebook, LinkedIn, Snapchat
100
What is revenue minus expenses?
Profit
200
Name three demographic factor.
What is Age, Gender, Income, Ethnicity, Family Life Cycle
200
Does Biggby use individual or family branding?
Family Branding
200

A distribution channel in which producers sell directly to consumers.

Direct channel
200
What are 3 of the 5 key elements of promotional mix?
Advertising, Selling, Direct Marketing, Sales Promotions, and Public Relations
200
Biggby often promotes new drinks by using _______, a discount offered via paper, a card, a printable web page, or an electronic code.
Coupons
300

What is a group of people or organizations for which an organization deesigns, impliments, and maintains a marketing mix intended to meet the need of that group, resulting in mutually satisfying exchanges?

What is Target Market
300
What are two of the five product classifications?
convenience, specialty, homogeneous, heterogeneous, or unsought products
300

This distribution strategy is generally used when a company has a mass marketing product because it does its best to cover majority of the market. 

Intensive distribution
300
What is the type of selling where businesses use people (the "sales force") to sell the product after meeting face-to-face with the customers?
Personal Selling
300
What are 2 of the 3 pricing objectives?
Profit-oriented, sales-oriented, and status quo pricing objectives
400
Name 3 of the 4 Psychographic Segmentation Variables?
What is Personality, Motives, Lifestyles, and Geodemographics
400
What product classification is Biggby?
Convenience product
400

One common conflict that occurs in wholesale distribution is when the is a surplus of inventory, in which they have to hold special deals to get rid of product. Biggby rarely has these problems because:

Supply managers run inventory on a weekly basis.
400
Biggby used a promotion tactic to lower the price of their coffee beverages on March 21st to celebrate Biggby's birthday. What type of promotion is this an example of?
Sales Promotion
400
_______ is that which is given up in an exchange to acquire a good or service?
Price
500

Where did Biggby Originate (and is there current headquarters)?

What is East Lansing
500
What stage in the product life cycle does Biggby fall into? (introduction, growth, maturity, decline stage)
Maturity Stage
500
Which two distribution types does Biggby follow?
Intensive distribution and exclusive distribution.
500
What has made personal selling not so much practiced as it was in the past?
Advancing Technology
500
Biggby was founded in 1995 as what different name?
Beaner's