Show:
Terminology
Comcast Spotlight Products
Competitive Media
Why Comcast Spotlight?
More Terminology
100
What does DMA Stand for and what is the name of the DMA you are sitting in?
Designated Market Area & Boston DMA or Chicago DMA
100
Name 3 Spotlight Products
PDTV, PDV, Cable TV Advertising, Xfinity banner video
100
Name 3 media types that are competitors of Comcast Spotlight
Broadcast, Newspaper, Print, OOH (out of home/outdoor advertising), radio, direct mail, online advertising
100
Name 3 pros to advertising with us?
Geographic targeting

Demographic targeting
video content is memorable
Reduced waste through cost effective and efficient ad delivery
We have production capabilitiies
Platform agnostic
We reach audiences viewing on multiple platforms

100
#What is PMA?
Primary Market Area
200
What is a Zone?
A zone is a subset of a DMA and can consist of one or more cities/towns
200
What does PDTV stand for and describe this product. Can we target demographically with PDTV?
Premium Digital Television. Allows you to deliver advertising to customers watching TV and digital programming on their computers, phones, tablets and connected TV Devices. Includes VOD and OTT. We can only geotarget with PDTV.
200
Name 2 cons of broadcast media?
Can't geographically target

Stacked commercials
Generally older audience target
Prime time is very expensive for local advertisers

200
Why is geographic targeting attractive to an advertiser?
Distance Matters. Reach customers in their backyard.
200
What is inventory?
The amount of avails or available ad space available to an advertiser
300
What do we mean by "Linear"?
Traditional TV where users watch scheduled TV programming at the time it's broadcasted.
300
What does PDV stand for? 
Premium Digital Video. Pre Roll & Mid Roll on short form premium/professional web content
300
Name 2 cons of traditional radio
Can't geographically target

Expensive
No visual element
Competitive Market
Tough to track results

300
Give an example of a network that might be useful for a home improvement customer to advertise on?
HGTV, DIY
300
What is an impression
An advertising impression is an ad view.
400
What does OTT stand for and give one example
Over the Top  = delivery of film and TV content via the internet. OTT Providers include Netflix, Hulu, Amazon video, Apple TV.
400
Where can I find in-video banners?
Xfinity.com
400
Name 2 cons of Direct Mail
No sight and sound to message

Not useful for building a brand (more bottom of the funnel)
Throw away content

400
Describe what kind of proof we can provide to help a customer understand if advertising with us is successful for their business.
If we can get read access to Google Analytics for a customer's website, we can help them see if they have additional traffic, page views, click-throughs etc before and after they advertise with us.
400
Describe Nielsen?
Nielsen ratings are the audience measurement systems that seek to determine audience size and composition of tv programming in the US
500
What is the Interconnect?
An interconnect is a group of cable systems within a DMA that are connected together. An Interconnect gives advertisers the option to reach all cable households in a market with one buy. AKA Buying the whole DMA
500
We sell 4 actual products, but what is it that we're really selling to an advertiser? 
We deliver audiences to advertisers
500
Name 2 cons of online advertising
Bottom of the funnel

Bots or falsely inflated results
Many options can be confusing

500
Provide a 2 sentence elevator pitch
Answer here To be judged by the judges
500
What is CPM
Cost per thousand (the m is for mille) and is used in pricing cost per thousand impressions