PERSONAL BRAND
VISUAL IMPACT
REFERRALS & SKILLS
THE GREAT 28
10 "BEES"
100

COMPLETED 5 MARATHONS IN 4 DIFFERENT DECADES

WHO IS ANDY O'HEARN? (ME!)


100

RECOMMENDED SIZE OF YOUR LINKEDIN BACKGROUND IMAGE

WHAT IS 1584 (WIDE) x 396 (HIGH) PIXELS?


100

COMPLETE THE PHRASE: "IT'S *NOT* WHO YOU KNOW OR WHAT YOU KNOW ... IT'S ..."

WHAT IS "WHO KNOWS WHAT YOU KNOW"?

100

THIS PERSON'S WEBSITE, "LINKEDIN RICHES," PROVIDES AN EASY & EFFECTIVE FILL-IN-THE-BLANKS VERSION OF AN OPTIMIZED ("CHUNKED") LINKEDIN PROFILE

WHO IS JOHN NEMO?

100

IN ORDER FOR YOU TO CONVERT LINKEDIN READER AWARENESS INTO INTEREST, DESIRE, AND THEN ACTION, WHAT THREE THINGS MUST SOMEONE ____ ABOUT YOU (IN THAT ORDER)?

WHAT ARE KNOW, LIKE, AND TRUST?

200

IN THE ADVERTISING WORLD, IT'S OFTEN ABBREVIATED AS U.S.P.

WHAT IS UNIQUE SELLING PROPOSITION?


200

DOING THIS GETS YOU 21 TIMES MORE PROFILE VIEWS AND 9 TIMES MORE CONNECTION REQUESTS

WHAT IS ADDING A PORTRAIT PHOTO TO YOUR LINKEDIN PROFILE?

200

LINKEDIN PROFILES WITH SKILLS GET THIS MANY MORE VIEWS THAN PROFILES WITHOUT SKILLS

WHAT IS 13 TIMES MORE VIEWS?

200

IN 2005, THESE AUTHORS PUBLISHED A BOOK ENTITLED, "WHY BUSINESS PEOPLE SPEAK LIKE IDIOTS: A BULLFIGHTER'S GUIDE" (NAME ANY OF THE 3)

WHO ARE BRIAN FUGERE, CHELSEA HARDAWAY, AND/OR JON WARSHAWSKY?                                 

200

WROTE THE 2013 BOOK, "GIVE AND TAKE: WHY HELPING OTHERS DRIVES OUR SUCCESS"


WHO IS ADAM GRANT?

300

ACCORDING TO "HEAD OF TED" TALKS, CHRIS ANDERSON, THIS TERM FOR A 15-WORD TAKEAWAY OR STORY ARC

WHAT IS A THROUGH-LINE?

300

THIS WEBSITE ANALYZED 60,000 RATINGS OF PERCEIVED COMPETENCE, LIKEABILITY, AND INFLUENCE ACROSS 800 PROFILE PHOTOS TO IDENTIFY THE WINNING ELEMENTS

WHAT IS PHOTOFEELER?

300

THIS SKILL WAS RATED #1 IN DEMAND FOR WORKERS BY 2020

WHAT IS COMPLEX PROBLEM SOLVING?

300

TOOL THAT GIVES JOB SEEKERS AN INSTANT ANALYSIS OF HOW WELL THEIR RESUME IS TAILORED FOR A PARTICULAR JOB, AND HOW IT CAN BE EVEN BETTER OPTIMIZED FOR AN ATS

300

THIS U.S. PRESIDENT DIDN'T SAY "BE BRIEF, BE BRILLIANT, BE GONE" ... BUT HE *DID* SAY "BE SINCERE; BE BRIEF; BE SEATED"

WHO WAS FRANKLIN D. ROOSEVELT?

400

THE NUMBER OF CHARACTERS ALLOWED IN YOUR LINKEDIN HEADLINE

WHAT IS 120?

400

THIS RENOWNED PORTRAIT PHOTOGRAPHER RELEASED VIRAL VIDEOS ON SUCH TOPICS AS "IT'S ALL ABOUT THE SQUINCH" AND "IT'S ALL ABOUT THE JAW"

WHO IS PETER HURLEY?

400

NAME ANY ONE OF THE 7 SKILLS THAT ARE NOT ABOUT TO BE AUTOMATED (HINT: THEY ALL BEGIN WITH "C")

WHAT ARE: COMMUNICATION, CONTENT, CONTEXT, COMPETENCE (EMOTIONAL), COACHING (TEACHING), CONNECTIONS, AND COMPASS (ETHICAL)

400

ALTHOUGH YOUR LINKEDIN SUMMARY CAN CONTAIN UP TO 2,000 CHARACTERS, IT ONLY SHOWS THIS MANY BEFORE READERS HAVE TO CLICK "SEE MORE" (90% DON'T)

200-250 CHARACTERS (OR ABOUT 25-42 WORDS)  

400

THE NUMBER OF FLOWERS A BEE CAN VISIT IN A SINGLE DAY? (TO MAKE ONE POUND OF HONEY, A HIVE OF BEES MUST TRAVEL OVER 55,000 MILES AND VISIT TWO MILLION FLOWERS!)

WHAT IS 5,000?

500

THIS PERSON HAS BRANDED HIMSELF AS "THE PERSONAL BRANDING GURU"

WHO IS WILLIAM ARRUDA?


500

THIS FOUNDER OF BIKINI LUXE HAS 75,826 FOLLOWERS ... AND IS ONE OF FEW LINKEDIN LUMINARIES TO FEATURE SCANTILY CLAD MODELS ON LINKEDIN

WHO IS CANDICE GALEK?

500

PERCENT OF PEOPLE THAT OBTAINED THEIR CURRENT JOB FROM A REFERRAL

WHAT IS 35 PERCENT?

500

WHEN SOMEONE GOOGLES YOUR NAME, YOUR LINKEDIN PROFILE WILL SHOW UP THISPERCENTAGE OF THE TIME ON PAGE 1 OF GOOGLE

WHAT IS 90 PERCENT?

500

ACCORDING TO ROBIN DUNBAR’S NUMBER THEORY, *THIS* IS THE NUMBER OF INDIVIDUALS WITH WHOM ANY ONE PERSON CAN MAINTAIN STABLE RELATIONSHIPS

WHAT IS 150?