Adjectives
Be assertive
To Speak up for your self/ Don't let yourself be dominated
When you have to save money, which expression is it appropriate to use?
belt-tightening / tighten the belt
what's a cliché?
An overused word/phrase
What's fraudulent activity?
Dishonest attempts to obtain money/credit/success
What's crunch time?
a critical time/ a situation when you face a lot of pressure.
Having a good reputation
reputable
What do we say when you must accept the consequences of your actions?
face the music
What's a whistleblower?
Someone who informs the public of malpractice/dishonest business or political behaviour
Sales have p____________ since we doubled the price last autumn.
plummeted
What's the difference between to set out and to outline?
To set out something involves giving details
not playing by the rules/ cheating/ dishonest
underhand
What do we say when something makes you feel sympathy/enthusiasm/empathy?
Clue: It s________ a _____________ with me.
What's diffusion?
The spreading of something
What's a complementary brand?
One that goes well with a another
Another way to say 'in detail' is to say in-_______
in-depth
a) economic b) economical
a) concerning money/the economy
b) careful not to waste money or other resources
To take advantage of a situation, especially financially
To cash in on something
Someone who is behind everybody else
what's the Pareto principle?
80% of your future revenue will come from 20% of your current customer base.
I ate something that had no taste - it was...……(adjective - synonym of tastless)
bland
Can you say two synonyms of authentic
real / genuine / bona fide / original
When you don't like something any more, which phrasal verb can you use?
I've gone off it (go off)
What do we call someone who speaks in public professionally
An orator
What's the n_______ e__________ effect?
The association of a business with good causes, e.g.
charities and ecological consciousness.
I bought a b___________ b____________coat at Primark for £9.99
Bargain basement