Sequencing
RDPP stands for?
Rules Driven Product Placement
The more detailed a JIRA is the easier it is for the team to rectify. Examples of detailed information include?
-Links/URLs
-Screenshots
Partners with SEO
Taxonomy
DNP stands for?
Do Not Promote
JIRAs should be assigned to a member of the event or taxonomy team?
True
BAV stands for?
Boost Attribute Value
When should you file a SM vs DS JIRA?
DS- Trouble shooting promos, pages not turned or live, pricing not showing on live site.
SM-Optimizing search terms (500+), incorrect attribution
Partners with Merch Marketing & Project Management
Event
If a style is included in DNP will it receive the VA?
Yes, there will be no badge text but it will receive VA in the cart.
How many monthly searches qualify for optimization:
A- 50
B- 500
C- 5,000
D- Zero
B-500
BAV impacts?
BAV can impact price type, special size, category type.
Critical JIRAs are responded to?
Within the day
•Leads in Attribution Strategy & Execution
•Merch Approvals/ Product Tagging
•Manage/Execute All Facet Requests/Optimizations
•Execute & Optimize all non-event on site search terms
•Own optimization of Failed Search terms
•Enhance Product Knowledge to improve attribution and site experience
Taxonomy
If pages in a promotion are not live or the page is off will the promotion work?
No, the promo will not work.
Promotions being approved two days before the event need to be approved by GBM & Mike Bass?
True
Does one trump the other?
They work in tandem
What are some steps I should take before filing a JIRA?
Clear cache and test before making callouts & check multiple environments
•Sitewide & FOB promotion strategy, execution & best practices
•Asset maintenance, performance & strategy
•Seamless execution for overall site experience – across all devices for events, campaigns, and brand shops
Event
No final cost/no code will show
If a subclass is incorrect Site Merch will edit it.
False
Who should make RDPP/Sequencing Requests?
Digital Director-Jen to Yaosca
If a merchant opens a JIRA, and it is resolved, does SM or merchant resolve the issue?
The merchant
Analyze/Own Customer Journey (HFO, Cat, Browse, & PDP)
Taxonomy & Event
Which categories receive 15 vs 20% off VA?
15%- Suits, Dresses, Coats, Lingerie, Swim
20%-All other eligible categories
Site merch owns GWPs/ PWP, FOB specific promotions
False