People in the Newsroom
Inverted Pyramid
Creating a News Story
100

Who is beyond the newsroom?

The advertising, production, and circulation department.

100

What is at the top of the inverted pyramid?

The lead

100

What are the 5 W's of journalism?

Who, What, When, Why, and and Where

200

Who is the ultimate boss of the newsroom?

The Publisher

200

What is the second?

More details

200

Which is smaller; a tabloid or a newspaper?

Tabloid

300

The rest?

More and more details

300

What percent of creating a news story is actually writing it?

10%

400

Why do journalists use the inverted pyramid?

It is a technique that helps the writer slowly flourish out the details of their story.

400

What should reporters remember at all times?

Readers are in a hurry, have a short attention span, want stories that personally connect, and there is more than 1 type of reader.