Product
This is the term for new devices, methods, or processes developed from study and experimentation
What is an invention?
This is the term used for the person who makes the product.
What is manufacturer?
All good advertisements must follow AIDA. AIDA is an acronym that stands for this.
What is attention, interest, desire, and action?
This is the most common pricing strategy.
What is cost-plus pricing?
SWOT is an acronym that stands for this?
What are strengths, weaknesses, opportunities, and threats?
This is the term for improving on existing products, processes, or distribution methods.
What is an innovation?
This is the distribution strategy where the product goes from the manufacturer to wholesaler to retailer to consumer.
What is the conventional marketing channel?
When marketers advertise by doing something big outside that people can participate in, it is called this? ( i.e. sometimes they work well and sometimes they flop)
What is a marketing stunt?
This approach to pricing is used where a substantial competitive advantage exists. Such high prices are charged for luxuries.
What is premium pricing?
When doing a SWOT analysis these are the two things that you can control.
What are strengths and weaknesses?
This is the name of the graph that describes the change in consumer demand over time
What is the product life cycle?
This is the term used for the person who buys a product in bulk from a manufacturer.
What is a wholesaler?
One goal of advertising is offering a coupon or free sample of a product to entice purchase and it is called this.
What is brand trial?
This is the pricing strategy where this is a very low price. The costs of marketing and promoting a product are kept to a minimum.
What is economy pricing?
When doing a SWOT analysis these are the two things you can't control.
What are opportunities and threats?
This term refers to the way the product is defined by consumers on important attributes or place the product occupies in the consumers’ minds relative to competing products
What is product positioning?
This is the distribution strategy where the product goes straight from the manufacturer to the consumer.
What is the direct marketing channel?
When a hockey team visits a hospital to try and make themselves look good, it is called this type of promotion.
What are public relations?
This pricing strategy is used initially to set a low price for a product to attract consumers
What is penetration pricing?
When there is advertising in movies or TV shows this term is used.
What is product placement?
This is term used for a product that was once very popular, but then enters the decline phase of the product life cycle and never returns to popularity.
What is a fad?
Planes, trains, trucks are examples of this term used to describe how products get to people.
What are logistics?
One goal of advertising is changing the target market to reflect new trends and technology. This is the term used for that idea.
What is brand repositioning?
This is the pricing strategy where the price is initially set high price for a product before competitors enter the market.
What is market skimming?
These are the three different types of brands.
What are national, private, and generic brands?