4-1
Why do you think it is important to learn about marketing regardless of your career choice?
what is.. the good sales in jobs require you to travel all the time and use the marketing concept wherever you go.
Define Strategy
what is.. a plan that identifies how a company expects to achieve its goals.
Define Decision
what is.. a choice among alternatives.
_____ businesses face unique marketing challenges.
a. service
b. product
c. channel
d. marketing
what is.. a. service
New markets and ways to improve a company's offerings in current markets are known as
a. innovations
b. the marketing concept
c. market opportunities
d. none of the above
what is d. none of the above
Define Integrated
what is... an essential part of the business
Define Target Market
what is.. a clearly defined segment of the market to which a business wants to appeal.
Why are the stages of consumer decision making important in marketing planning?
what is.. understanding the decision-making process is an important marketing skill.
Why is marketing important to non-business organizations?
what is.. marketing helps to identify target markets and develop marketing mix
What different approach to marketing planning is required of businesses that use the marketing concept?
The marketing concept keeps the main focus on customers’ needs during the planning/ production, distribution, and promotion of a product or service.Pg.93
What is the initial focus of planning when the marketing concept is followed?
A business’s strategy provides the clearest indication of whether that business understands the marketing concept. Pg.96
In order for the decision-making process to being, a consumer must
a. recognize a need
b. have prior experience with products
c. identify possible products that will satisfy the need
d. all of the above
what is.. D. all of the above
Define Channel Members
what is.. businesses used to provide many of the marketing functions during the distribution process.
The earliest use of marketing was to
a. conduct marketing research
b. move products from producer to consumer
c. use advertising and selling to convince customers to buy
d. identify new market opportunities
what is.. a. conduct marketing research
Define Market Segments
what is.. groups of similar consumers within a large market.
What are the five stages of Decision Making?
what is.. Recognize, Identify, Evaluate, Decide, Assess.
Non-business organizations have something other than __ as their primary focus.
a. customer needs
b. profit
c. marketing
d. all of the above
what is d. all of the above
Define Market Opportunity
what is.. new market and ways to improve a company's offerings in current markets.
The marketing mix element that does not create economic utility by itself is..
a. product
b. distribution
c. price
d. promotion
what is.. C. Price
When several choices have been identified, the consumer then _____ information and uses it to evaluate the information.
a. test
b. gather
c.pick up
d. try out
what is.. b. gather
Define Channel of Distribution
what is.. made up of all the businesses involved in completing marketing activities as products move from producer to consumer.