Analyzing int'l Opportunities
In this step of the market screening process involves an evaluation of the government bureaucracy
What is the identification of basic appeal of a market step?
The step of the strategy development process for exports involving establishing relationships with potential local distributors is ________
What is initiation of meetings?
________ refers to anything that disrupts the audience's ability to receive and interpret a promotional message
What is noise?
The process of assessing a company's ability to produce enough output to satisfy market demand is called ________.
What is capacity planning?
The sensitivity of demand for a product relative to changes in income is called ________.
What is income elasticity?
This allows a country to earn back some of the currency it pays out for import
What is counter purchase?
is a promotional strategy used by a company that hires a fleet of trucks to drive through village squares and hand out free trial packages to potential end users
What is a pull strategy?
The examination of new production technique by a company to create its product. is a part of ________ planning.
What is process planning?
When creating a market-potential indicator for an emerging market, an estimate of the wealth or buying power of a market can be formed by examining the ________.
What is market intensity?
________ take ownership of the merchandise when it enters their country and accept all the risks associated with generating local sales.
What are distributors?
Is a communication strategy that expands the same product into new target markets but alters its marketing promotion
What is a product extension/communications adaptation strategy?
A fixed asset can also be referred to as a ________ asset.
What is a tangible asset?
When developing a market-potential indicator for an emerging market, market growth rate is typically estimated from the ________.
What is GDP?
A document ordering the importer to pay the exporter a specified sum of money at a specified time is called a ________.
What is a bill of exchange?
A(n) ________ channel creates a barrier that makes it difficult or impossible for outsiders to penetrate.
What is an exclusive channel?
________ requires each individual to be focused on the quality of his or her own output.
What is Total Quality Management?
It is often difficult to conduct focus groups in ________ cultures where people have a tendency to agree with others in the group.
What is a collectivist culture?
This contractual entry mode in which one company supplies another with intangible property and other assistance over an extended period
What is franchising ?
The value of a product relative to its weight and volume is called its ________.
What is value density?
The ________ of a company is the mix of equity, debt, and internally generated funds that it uses to finance its activities
What is capital structure?