Contracts
Promotions
Pricing
Reports & Falcon
Tips of the Trade
100

All RAI Contracts require "featured space" to be positioned no less than ___ from the floor and highly visible from point of purchase.

27 inches

100

Name at least 1 benefit of Promotions.

1. Build Awareness & Trial

2. Reach more competitive ATC's

3. Encourage to revisit Outlets

4. Opportunity to increase SOM & Volume.

100

There are 4 Cigarette Price Tiers:

1. Full Price

2. 

3. Savings

4. 4th Tier

Popular Price

100

Which report can you use to figure out which stores you need to go to and when?

Territory Planning Report

100

What is our #1 competitive advantage?

Consumer Engagements

200

Outlets participating on the Menthol Plan are required to carry this brand.

Newport

200

In Falcon, under the promotions tab, you can view which of the following categories?

1. Active Promotions

2. Historical Promotions

3. Locked Promotions

4. Max Quantities

200

What are the 3 Pricing Methods?

1. Gross Margin

2. Mark-up

3. Penny Profit

200

Which report is designed to provide a visual representation of category facts?

Atlas

200

What does EFT stand for?

Electronic Funds Transfer

300

Under either of these contract selections, if the retailer is not EDLP, they have the opportunity to select a FGI.

Base with Vapor Space and CPP

300

The following should only be set to "0", if the outlet has heavy on-set promotions.

Max Quantities

300
Which tool can you use to create a pricing document that provides specifics for each item?

Long Pricing Tool

300

If there is a contract GAP, what type of payment method in Falcon can be executed to correct the error?

TPS Voucher

300

3rd Party Work Orders should be sent to which role within our organization?

400

What are the 3 Marlboro Business Enhancement Funds may a retailer participate in?

1. Marlboro Mainline Select SPP

2. Marlboro Leadership SPP

3. Marlboro Multi-Pack Funds

400

Promotion Management at retail is only as strong as ________.

Wholesale

400

Which Cigarette Price Tier contributes to the highest market basket?

Full Price/Premium

400

Which report shows how each of our assignments rank against each other within a Division/Region/Sales Area?

Peer Ranking

400

Organize the following from top to bottom:

HV
LV
SV
NV

SV
HV
NV
LV

500

Portfolio EDLP PEP Payments are capped out at $_____ per outlet per quarter.

$1560

500

What are the 3 main types of Direct-to-ATC Promotions?

1. Direct Mail

2. Trade Marketing Coupons

3. Web-based/Mobile Coupons

500

Price - Cost / Price is what pricing method?

Gross Margin

500
The following account status in Falcon indicates when an account is permanently out of business. This status will automatically end contracts and ownership.

Inactive Status

500

When there is a pricing error in a chain, who should all be included in the e-mail communication?

DM & aligned AM/KAM