vocabulary
Vocabulary (contin.)
Questions
Questions (contin.)
100
Foreseeing fashion trends and predicting those trends early enough to allow time for production to meet the consumer demand
What is Fashion Forecasting
100
resources for fashion reporting, forecasting, and consulting that are available for a fee or by subscription
What is Fashion Services
100
When researching sales records, weak sales indicate fashions trends are
Not meeting consumer demand
100
Amber invites a group of current customers to meet and discuss their degree of satisfaction about the store and its merchandise. Amber is meeting with a
Consumer Focus group
200
Surveys by telephone or mail to determine income levels, lifestyles, fashion preferences, and shopping habbits
What is Consumer Research
200
Fashion and textile industry professionals who meet twice a year to pool their knowledge of color cycles and preferences and to project color trends for the future
What is Color Services
200
Which is a major fashion service
Doneger Creative Services
200
The direction of movement of public acceptance of color, texture, and silhoueete in fashion is a
Fashion trend
300
Study of markert conditons
What is Market Research
300
Evaluation of currently popular designer collections
What is Comparison Shopping
300
Which is a trade publication used by the female fashion industry
Women's Wear Daily
300
The Standard Color of Textile Dictionnaire International de la Couleur is an
International color codification system for textiles
400
Evaluation of previous records to recognize sales trends
What is Sales Research
400
Textile designer works at least _________ ahead of the schedule for products to hit the markert
What is 18 months
400
Which is not a type of fashion marketing research
Textile Analysis
400
Fashion forecasters are LEAST interested in
Trends in retail store design
500
Magazines, newspapers, and books about and for a specific industry
What is Trade Publications
500
Fashion staffs employed by textile producers Highly-skilled consultants working for fashion services
People involved in fashion forecasting
500
A fashion forecaster would be interested in watching or attending award events such a the American Music Awards, The Emmys, or The Oscars PRIMARILY to
Observe what the celebrities are wearing
500
The owner of Erica's, a small boutique, visits another local boutique to view its merchandise selection. This is
Comparison shopping